In Vancouver, a member of the B.C. Lions Football Club has come under significant media scrutiny for racial slurs he made in his Twitter feed. Later realizing his error, he apologized publicly but the damage had been done! The B.C. Lions are attempting to limit the impact of one team member’s impact on their organization by commenting on the situation in the media and removing him from the up-coming game. This is a great example of how one message sent without considering its impact on others can come back to bite you. [Read more…]
This book has gone from concept to reality over the past year. Prompted by a friend and colleague because I understood this medium as a communication channel and I was successfully using social media to drive business. At first my reaction was “I can’t write a book on social media because I’m not a social media expert.” In response to this I heard from colleagues that they recognized I understood the challenges they face with time, privacy, professional ethics and image.
I then agreed it was a void I had to fill! Over the past 4 months I have researched, learned and shared information and experiences with social media from a professional’s perspective.
In typical “Catherine” fashion, “Ignite Your Social Media” is organized for effective use and filled with high-value information and engagingly-shared personal experiences.
This is a book designed to offer a clear business perspective and operational guidelines to what may have seemed daunting (or frivolous) to the business owner/entrepreneur.
In a business climate where “risky is the new safe”, this book will get you past your fears. Well done, Catherine!
Bonnie Sainsbury, LeftBrain-Media & social media guru
Here is an excerpt….
Who to connect with?
The purpose of social media is to have ¯followers or ¯connections, people with whom you communicate. Without followers your communication on social media would be no different than talking to a blank wall. The goal is to establish two way conversations.
Who you accept in your social network, or who you follow, is voluntary. Every person on social media is there to connect with others. Unfortunately, there are also spammers who follow everyone and inundate your ‘inbox’ with useless messages or offer illicit or malicious content. Most social networks have a way to report spammers and/or have a way for you to block them from following you. You can also stop following them.
Social media is effective only when you grow your list of connections. When you start out, you can search for friends, colleagues or others you know who are using social media and follow or invite them to connect. This lets them know you are now part of the community. Many will follow back or accept your invitation, particularly if they know you. If they don’t, don’t despair – others will join your community. Just be patient and keep at it.
For example, during my first five months on Twitter, my list of followers was slow to grow, going from 0 to 70. It seemed to plateau at that level for awhile and then it began to grow again, increasing to 500 within the year and 1000 within 2 years. Growth is continual. My Facebook friends increased slowly but steadily, but many were not engaged while others were prolific. When I began to really use LinkedIn, the number of connections grew steadily, and the sphere of connections also expanded a lot. I now try and connect on all social media platforms with people I have met so that we can keep connected beyond our face to face meetings.
Social media is not a media. The key is to listen, engage, and build relationships.
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Every day I hear clients and colleagues describe how their efforts on social media are underwhelming, frustrating or why they don’t have time to learn how to use it. Is this you?
I was an early adopter with social media and I learned as I went along. Because I was using a variety of social media platforms and learned quickly, I have been asked by clients, colleagues, and friends to help them. [Read more…]