When I wrote my e-book, “Social Media for Professionals”, I was responding to the overwhelming need for a tool to assist my clients and colleagues in better understanding how social media could help their business. Most thought of social media as a time-drain, and an avenue of communication which was a slippery slope which would cause them to give away free information or cross ethics boundaries.
Here we are a few years later and the use of social media has continued to grow an evolve. The one stable component is that business is conducted primarily when a business or professional has developed the know, like and trust factor with their customer. Customers are less likely to do business with a complete stranger or business they know nothing about – even if that business carries a product they want or need.
As a professional, you bring knowledge, skill and experience to your customer. Whether you are a realtor, accountant, bookkeeper, nurse consultant or graphic designer, you offer a valuable service to your clients and many others who are yet to become your client.
An online presence, including your website, blogs, social media (LinkedIn, Facebook, Twitter, etc.) offer professionals a very effective way to connect with prospects and stay connected to existing customers by offering information, insights and ideas.
Social media helps business professionals establish a rapport with potential customers, and stay connected with existing customers.
Your time is valuable and connecting in person at networking events alone can be expensive and limits your ability to expand your reach. In contrast, social media enables you to build a global customer base or expand the customers you serve within your city, province/state or country.
Every communication channel you have, offers another unique touch point to connect with your ideal client.
Connecting is not selling.
Similar to networking in person, connecting via social media is not just another sales channel. Instead it offers you an opportunity to share articles, tips, or insights that others perceive as valuable or interesting, as well as offering a solution to a pain or obstacle they face. Each article, tweet or post allows you build a connection with that person and to stay “front of mind”.
Take this blog post and my newsletters for example. In each blog post or newsletter , I attempt to share a few key points I hope others can use to take action to grow their own business or develop their own leadership skills. I share these options on other social media channels which increase readership and expand my ability to connect with new people I would not have connected with otherwise.
Although most articles or newsletters include some information about the services I offer, or contain a call to action, selling isn’t the primary focus. People who relate to my article will share it with others, download free resources, book an exploration call to learn how they can work with me, or they may just incorporate the insights I shared. Regardless, I become better known and my value is shared.
Social Media is one marketing communication channel which, in my opinion, needs to be included in every business and professional’s marketing plan.
Consistency is key.
It doesn’t matter which communication channel or approach you use, the important point is to communicate consistently – whether this is daily, weekly, or monthly.
Reach, Target Your Focus
Some points I share in my blog or social media posts may resonate with you, while others do not. This is the challenge of communicating with a wide audience. Social media enables you, as an individual or as a business, to have a very wide reach… but targeted messages are necessary to connect with the right person.
Choose the communication channel(s) that allow you to connect with your target clients. If your target clients are on Facebook, use this channel. Twitter is popular because people can quickly scan messages and click on links that peak their interest. You can drive them to your blog, website, or a landing page. Pick the right content and add value — people will interact and connect with you.
A Call to Action
Another component of each article is some information or reference to my business – Ignite Leadership International. As a long-time entrepreneur, I have lots of experience in change management, business development, and growing business. My experience coaching business owners, managers and executives to do the same adds another opportunity for me to work with motivated, successful leaders.
If you want to learn more about how you can grow business with social media, order my ebook today . Only $19.97
What steps can you take to build your network, and the relationship with each person to expand your business or career opportunities? I hope you will continue to read and share my newsletters and blog posts as I share tips, ideas and thoughts about business and leadership. I’ll keep you informed about my business programs too. I’d love your thoughts and feedback!
“A great attitude does much more than turn on the lights in our worlds; it seems to magically connect us to all sorts of serendipitous opportunities that were somehow absent before the change.”