In Vancouver, a member of the B.C. Lions Football Club has come under significant media scrutiny for racial slurs he made in his Twitter feed. Later realizing his error, he apologized publicly but the damage had been done! The B.C. Lions are attempting to limit the impact of one team member’s impact on their organization by commenting on the situation in the media and removing him from the up-coming game. This is a great example of how one message sent without considering its impact on others can come back to bite you. [Read more…]
The hockey playoffs are a great example of how teams have to play smart and overcome adversity in order to achieve the ultimate goal – the Stanley Cup. Despite their best efforts and great cohesive play, determination by the other team to capitalize on a weaknesses is steadfast and can quickly change a win to a loss.
The same perseverance and clarity of vision is necessary for business owners to remain successful and competitive when times are tough. It has been stated that companies who continue regular marketing during an economic downturn rebound more effectively and quicker than those who cut back or fail to market their business. Small businesses are the heartblood of our economy and are poised to lead the country to stronger economic times.
Businesses need to stay focused on what they do well, maintain a strong customer focus, remain visible and be ready to capitalize on weaknesses of their competitors so that they are easily differentiated. What are you doing to be a champion?