Creating a strong vision and mission that includes how your organization will create a social or environmental impact is important if you are considering B-Corp certification. Incorporating impact measures into your vision and mission is a strong way to clearly communicate your dedication to social responsibility.
When creating a vision statement, you want to ask yourself these questions:
- What ultimate impact do I want my brand to have on my community/industry/world?
- In what way will my brand ultimately interact with customers/clients?
- What will the culture of my business look like, and how will that play out in employees' lives?
Your vision statement is lofty, a Big Hairy Audatious Goal! It should motivate you, and your stakeholders.
When creating your mission statement you will want to ask yourself these questions
- What do we do?
- Who do we serve?
- How do we deliver?
- What impact doe we make?
As an IMPACT Business you want to ensure your mission statement includes a commitment to social or environmental responsibility (in general terms or, if possible, to a specific impact.
Use the following to review and finalize your company's vision and mission to incorporate your IMPACT initiatives and purpose.