Creating IMPACT in today’s Turbulent World

How are you doing in today’s changing and turbulent world? Today, more than ever, I believe our ability to create a positive impact through business can be our guiding light.

Hi, I’m Catherine Rocheleau, founder of Ignite Leadership International, host of the Purpose-Driven Leadership Summit, and the creator of the IMPACT Business Blueprint online program.

I work with socially-conscious and purpose driven leaders to align profit and purpose so they can create great cultures that inspire impact-driven employees to do great work in the world.

It is hard to go through our day without facing the implications of the enormous impact of COVID-19.  It’s impact on our ability to conduct business, deliver goods and services, and plan for the future.

Change is challenging at the best of times.  When we have so many unknowns, risks greater than we ever anticipated, unforeseen circumstances that are pulling the carpet out from under us, and our employees, customers, suppliers and our community, it is easy for panic and fear to set in.

As a business leader, I believe we have to step forward and be leaders.  We don’t have to have the answers. We may feels like our world is crashing, yet, we have a responsibility to our teams, ourselves and our business to take a deep breath and hit the pause button – if only for a minute or two.

As each of us, as leaders, takes a minute or two to pause, we can start the shift – the shift to one of calm, thoughtful perspective, and openness to accept what we cannot change, take action on what we can, and keep an eye on the future and what we can become. 

Most importantly we can also recognize how we can have a positive impact on the world around us. Yes, opportunity abounds. 

I encourage you to take a moment to recognize what steps you can do to make the world a better place.

We have been asked to engage in social distancing and self-isolation depending on potential exposure.  Right now, I am in the middle of my 14 day self-isolation period after travelling from Vancouver to LA for a conference.  I believe it’s the one thing I can do to help flatten the curve in the spread of the virus.

In light of the cancellation of in-person events, how can you deliver products and services to existing customers in new or more innovative ways?

My business can continue to operate virtually with my global market.  Some programs I offer have moved from in-person to virtual, without skipping a beat, and without a loss of value.

The up-side, I have been able to adjust my pricing as my costs are lower and this benefits my clients without harming my business – a win-win situation.

Another great idea is exploring how you can spread payment terms over a longer period of time to help reduce the financial burden of your clients.  When we can maintain a continuity of business, we create some stability for everyone we impact.

If business has slowed to a crawl, is it time for you to take time out to work ON your business instead of IN your business?  Would a strategy session or coaching help you get clear on next steps, any areas to pivot, and on creating a positive future.

For those of you who have employees or sub-contractors, working remotely can present challenges, however there are tools like zoom, trello, and so many more that can facilitate collaboration.

Delegating clearly with designate job duties, milestones and expectations will foster a sense of calm and prompt the right use of time for everyone.

Communication is critical between team members at any time.  However, when you are engaging in social distancing and remote working conditions It is even more important.   I recommend you implement daily huddles as a way to check in, set priorities, identify bottlenecks and opportunities, while also celebrating successes.  Huddles are easy to lead, easy to participate in, they are also time efficient and deliver a high ROI.  This is definitely a triple-win strategy.

Reach out to colleagues, clients and suppliers. Is there some way you can assist them? How can you work together to keep business operating during this volatility?

What about your impact initiatives?  Can you tweak them to help front-line agencies and causes that are struggling to remain afloat?

Can you transition cost savings incurred by operating virtually and not communiting or travelling to different locations, into donations to help non-profits.  Can you volunteer your time or expertise?

Linking your business successes, even in hard times, to your impact strategies creates a positive ripple effect that benefits your business, and all your stakeholders.  Be a leader.  Take positive action!  Make an impact!

Be safe. Be Healthy. Be Kind… and let’s make a positive impact in the world to make it a better place.

If I can assist you please do not hesitate to book a consultation call so we can explore options that work for you.

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