A Story about Making an IMPACT

Every day we have an opportunity to make a difference in our life, those around us like family, friend, co-workers, our community. How often do we take advantage of this chance to do good.

Altruism is defined as doing something good for others with no expectation of receiving something in return. You do something kind, or to help others just because you want to; you know it will help the other person or its just the right thing to do!

This past weekend I heard stories from my mentor and fellow mastermind colleagues of phenomenal altruistic efforts and just hearing them made my heart sing. As an IMPACT business owner, I am passionate about people using business as a vehicle for doing good in the world – for changing how we leverage our ability to make money in a way that brings prosperity to everyone and everything we touch.

September is Suicide Awareness and & Prevention Month. According to statistics Canada, there were 4,157 suicides took place in Canada in 2017, making it the 9th leading cause of death, between Alzheimer’s Disease (8th) and Cirrhosis and other liver diseases (10th). Suicide attempts are much higher! In the US, there are over 3800 suicide attempts every day! The sad fact is the death rates have been increasing over the past decade!

Having experienced a suicide in my extended family, I understand how devastating it can be and how this one act has a ripple effect far greater than the loss of one valuable life. I believe its time we all can step up and become more aware of the signs and symptoms of a person in need of our intervention and/or support.

According to Crisis Services Canada, high risk signs for suicide can include talk or threats to harm oneself, looking for a way to kill oneself, such as searching online for materials or means, talking or writing about death, dying or suicide. Other signs include the following:

  • Increased substance use (alcohol or drug)
  • Feelings of helplessness or hopelessness; no sense of purpose in life
  • Anxiety, agitation or uncontrolled anger
  • Unable to sleep or sleeping all of the time
  • Feelings of being trapped– like there’s no way out
  • Withdrawal from friends, family and society
  • Acting reckless or engaging in risky activities, seemingly without thinking
  • Dramatic mood changes

If you think someone is in imminent risk of suicide, call “911”. If not, it is recommended we don’t ignore the signs. It’s ok to talk about it. Research has shown talking about suicide doesn’t increase the chance they will kill themselves. In fact, being understanding and empathetic can do the opposite as it shows you care, and that they are not alone.

My colleague in Sarasota Florida, Jackie Simmons, has published a book with a huge mission! Her book, “Make it a Great Day: The Choice is Yours” is now available. Jackie’s goal is to get this book in the hands of 100,000 youth by the end of 2019, and 500,000 next year and each year beyond.

You can purchase books on this site, and one book will be given to a teen or you can sponsor 2 youth to receive a book for only $9.99 US.

I hope you will join me and support Jackie’s mission to stem the tide of suicide. I have already donated 3 books. I have also shared this opportunity with business colleagues, family and friends. I am encouraging you to do the same.

IMPACT Business BluePrint for Socially Conscious Entrepreneurs

How to create a Thriving, Sustainable Business that Attracts Your Ideal Client and Team Members and Profitability while having a Measurable IMPACT in the World

I am really excited to be able to share with you an opportunity to take action on using Business as a Force for Good. As I move my business forward to become a Certified Benefit Corporation, I realized how many other small businesses want to make a positive social and environmental impact but don’t know where to start.

Hence IMPACT Business Blueprint. I’m starting this program again on July 11, 2019. There are 6 live sessions (each is recorded if you can’t attend live) where we share information, insights etc. and discuss your questions, have group coaching and more!

Learn More of the Details and Get Access to the Course Nowthis drastically reduced price won’t last!

NEXT COURSE STARTS — THURSDAY JULY 11, 2019 10 AM PST

Why I adopted an IMPACT business model


“Having a greater purpose and embedding it into the DNA of your business is critical to developing deeper relationships with customers in an age when creating meaningful connections is getting harder and harder.”


Trisa Thompson, chief responsibility officer at Dell

In 2007, I first became fascinated with the triple bottom line approach to business. At the time, I was working in healthcare as a consultant and could see the waste in that field everyday. I began the process to learn more. One thing was sure, I was passionate in finding ways to integrate this triple bottom line approach into my business.

The triple bottom line is an accounting framework with three parts: social, environmental and financial. Some organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value. 

In 2010, I made a conscious decision to link my business activities directly with social and environmental initiatives. At the time, there was a strong movement to get business to adopt changes and be better environmental stewards. I branded my program “MoreThanGreen TM” to reflect my focus all parts of the triple bottom line — people, planet and profit.

“What gets Measured gets Managed”

Traditional business growth and success have metrics attached to programs and more, and these metrics measured. When a business adopts an impact model they also must identify the metrics for social and environmental initiatives to measure the impact of these initiatives.

Starting in 2015, I began the process of introducing metrics I could measure. They were small, easy to implement and measure. I began by measuring the changes I was making (rather than the impact these changes make). T

For example, I recorded the changes in the lightbulbs to LED, low flow toilets and faucets, use of transit and volunteer hours, donations to charities (as a percentage of gross revenues) and more. I used my website and blog to share the efforts and goals. Although this was a good first step is was not exactly results focused.

My efforts took a downward swing when I stepped away from business for almost 2 years. Since that time, I have take a proactive approach to evolve and advance my impact efforts and the systems and metrics to track these efforts.

I look forward to sharing more about the metrics and results in future posts. What I have learned along the way, is that combining impact initiatives with sound business strategies in a small business is good for business. In fact, it has been much easier and less time consuming than I once thought.

Prosperity Abounds!

So, why did I undergo this transformation? I strongly believe that when a business adopts practices that deliver a positive social &/or environmental impact they create a ripple effect that benefits the planet, the people in their organization and their community and their bottomline.

In fact, 60% of consumers say brands should make it easier to see its values and its position on important issues at the point of sale (engageforgood.com). We have shared our values and our sustainability and community engagement efforts on this website.

Becoming a certified B-Corporation is next on our horizon. This is a big step but one I am embracing with open arms. I believe that when businesses align their current practices with impact initiatives, activate and measure their efforts they will achieve significant results that create prosperity for the organization, key stakeholders, the community and the planet. Plus, these efforts attract new clients and employees who align with your values and efforts.

In future posts I will share more on our efforts to this goal. Going forward I am also committed to being more transparent in communicating our impact. Watch for our IMPACT Communique.

Are you a social entrepreneur or a small to medium business interested in taking a stand and becoming a better social &/or environmental impact organization?

Our online courses, coaching, masterminds, training and consulting services may offer the right solution for you. Book an Ignition Session to explore how we can assist in your transformation and evolution.

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