The Book of the Month for April is Guy Kawasaki’s latest… Enchantment: The Art of Changing Hearts, Minds, and Actions.  This book is a good choice if you are looking to improve your customer experience in the technology age.  Enchantment focuses on how you can transform relationships in a positive way (not in a manipulative way).  What can you do to make yourself unique and offer value to your customers?  How do you overcome resistance? [Read more…]