It’s Time to Get Going!

Over the past week, I have been busy attending trades shows and giving presentations to different audiences.   I have been offering attendees some specials which are due to end very soon!  I have decided to open up these specials to everyone!

2013 is approaching very quickly!

Are you ready to jump on a good opportunity now

to drive business results in the new year? [Read more…]

Speaking Lineup– ESN Winter Expo

[Read more…]

Oops…Be Gone!

In Vancouver, a member of the B.C. Lions Football Club has come under significant media scrutiny for racial slurs he made in his Twitter feed.  Later realizing his error, he apologized publicly but the damage had been done!  The B.C. Lions are attempting to limit the impact of one team member’s impact on their organization by commenting on the situation in the media and removing him from the up-coming game.  This is a great example of how one message sent without considering its impact on others can come back to bite you. [Read more…]

What Steps are You Taking to be More Than Green(TM)?

October is Power Smart month.  Although this program is promoted by BC Hydro (the provincial utility company) it is a program I believe is important.  It is a reminder that each of us – as individuals, businesses and industries should be taking stock of how we use power in our everyday life.

More Than Green™

A key component of Ignite Leadership International is our More Than Green ™ approach to business.   This program is integrated into everything we do – individually, as a team, as a business and as members of our community. [Read more…]

Announcing… Ignite Your Social Media – A Guide for Professionals

I am really excited to (finally) announce the release of my latest book —  “Ignite Your Social Media — A Guide for Professionals”.

This book has gone from concept to reality over the past year.  Prompted by a friend and colleague because I understood this medium as a communication channel and I was successfully using social media to drive business.  At first my reaction was “I can’t write a book on social media because I’m not a social media expert.”  In response to this I heard from colleagues that they recognized I understood the challenges they face with time, privacy, professional ethics and image.

I then agreed it was a void I had to fill!  Over the past 4 months I have researched, learned and shared information and experiences with social media from a professional’s perspective.

 In typical “Catherine” fashion, “Ignite Your Social Media” is organized for effective use and filled with high-value information and engagingly-shared personal experiences.

This is a book designed to offer a clear business perspective and operational guidelines to what may have seemed daunting (or frivolous) to the business owner/entrepreneur.

In a business climate where “risky is the new safe”, this book will get you past your fears. Well done, Catherine!

                              Bonnie Sainsbury, LeftBrain-Media & social media guru

Here is an excerpt….

Who to connect with?

The purpose of social media is to have ¯followers or ¯connections, people with whom you communicate.  Without followers your communication on social media would be no different than talking to a blank wall.  The goal is to establish two way conversations.

Who you accept in your social network, or who you follow, is voluntary.  Every person on social media is there to connect with others.  Unfortunately, there are also spammers who follow everyone and inundate your ‘inbox’ with useless messages or offer illicit or malicious content. Most social networks have a way to report spammers and/or have a way for you to block them from following you.  You can also stop following them.

Social media is effective only when you grow your list of connections.  When you start out, you can search for friends, colleagues or others you know who are using social media and follow or invite them to connect.  This lets them know you are now part of the community.  Many will follow back or accept your invitation, particularly if they know you.  If they don’t, don’t despair – others will join your community.  Just be patient and keep at it.

For example, during my first five months on Twitter, my list of followers was slow to grow, going from 0 to 70.  It seemed to plateau at that level for awhile and then it began to grow again, increasing to 500 within the year and 1000 within 2 years. Growth is continual.  My Facebook friends increased slowly but steadily, but many were not engaged while others were prolific.  When I began to really use LinkedIn, the number of connections grew steadily, and the sphere of connections also expanded a lot.  I now try and connect on all social media platforms with people I have met so that we can keep connected beyond our face to face meetings.

Social media is not a media.  The key is to listen, engage, and build relationships.

David Alston

 Order Your E-book or Print copy TODAY

Girls to School Project – An Update

If you follow my blogs on a frequent basis, you probably know that I have a strong desire to include a ‘give-back’ program in my business.  Giving back is, in my opinion, an important component of any business and their corporate social responsibility (CSR).  Corporate social responsibility offers a business a wonderful opportunity to connect with their community.  Employees and customers are becoming very discerning about which companies they align with.  CSR is one area that I believe should be included in every business, no matter how big or small. [Read more…]

Are Your Marketing Messages Connecting You with Your Ideal Client?

Today I attended the Business in Vancouver Business Excellence series event on Marketing.  This event was a great opportunity to connect with new people in a wide variety of industries but also to hear more about how three very different companies are facing current marketing challenges. [Read more…]

Stop By to Say Hello

I am excited to share the upcoming Entrepreneurial Success Network.   I will be one of the 75 exhibitors.  I’m excited to say that I will be  sharing my newest programs and products at some show stopping prices!!

You can help me have a bigger impact on the lives of 6 young women in Northern Ghana (Girls to School Project)    5% of all sales will be donated to this great project!!

I hope you will come by my booth and say hello!  I look forward to seeing you there! [Read more…]

That Little Voice

Every day I work with people who are bright, successful and “go-getters” yet their vulnerabilities have a huge impact on their lives.  Unlike those who do not experience success, these business leaders and entrepreneurs recognize they have an insight that enables them to continue.

The Gremlin

Gremlins-Wallpapers-Movie-HD-1080p-2Everyone has that little voice which questions what you are doing, instills doubt or tries to talk you into the safe option instead of taking a risk to

grow and develop.  I call this voice your Gremlin.  Your Gremlin can be loud and distracting, or it can be silenced – the choice is yours.

When you are stuck, your Gremlin is most likely very vocal — telling you why you shouldn’t make a decision, or adds doubt to what you think is right.

Why Do You Get Stuck?

Dr Timothy Butler, a professor at Harvard Business School, and author of the book “Getting Unstuck: How Dead Ends Become New Paths” says

“This feeling of being stuck in one place, while troubling, is part of a necessary crisis leading to personal growth.  Without it we cannot grow, change, and—eventually—live more fully in a larger world.”

According to Dr. Butler, an impasse doesn’t happen overnight.  Instead it is something that grows over time.  “When we feel stuck, getting our energy moving can feel like a Herculean challenge. It can seem as if we are glued to wherever we are, with no hope of a remedy,” says Dr. Butler.  “Feeling stuck can take a lot of forms. It can manifest as boredom, the blues, impatience, frustration and even hunger. If you stay stuck long enough, it can translate into more serious things like depression, hopelessness and despair.”

When is it Time to Take Action?

Have you ever known that things are not ideal but you rationalize the situation, believing things will be better?  As time goes by, the situation doesn’t improve; it only gets worse and if you wait long enough it comes to a peak and you face a true crisis.  The ideal time to take action would be when you know things are not right.   You hear the Gremlin talking you out of making changes or ideas or you are letting your head talk you out of things your gut feels are right.

The reality is we generally do not activate changes until a crisis point is reached.  This is the toughest stage of an impasse (Butler, 2007) but it is also the impetus for a new beginning.

Tame your Gremlin and silence the negative voice in your head.  Success follows those who are willing to take a calculated risk so they grow and stretch to new heights.    Isn’t it time for you to make the decision and silence the Gremlin?

“Remember, a real decision is measured by the fact that you’ve taken new action.

If there’s no action, you haven’t truly decided.”

~ Anthony Robbins


3 R’s of Goals – Will You Be Prepared?

We are now 8 1/2 months into 2012 —

have you completed at least seventy five percent of your annual goals?

August is always a great time to review what you have accomplished so far  and to consider what changes are needed to meet your annual goals.  My strategic goals are such an important component in my business success.  My strategic  goals  are the longer term goals that I want to achieve in the coming year.  Each quarter I create quarterly, and then monthly goals which will keep me on track and focused on what I want to achieve while I maintain a successful business and continually introduce new tools, programs and products. [Read more…]

Follow by Email