Are you in business? Do you represent another company (as an employee or a sub-contractor) or are you the business owner? No matter which position you hold, how you communicate about your product and services to clients, colleagues and prospects will have a significant impact on your bottom line.
My Book of the Month for January 2012 is “Positioning” by Al Ries and Jack Trout. As marketing experts, Ries and Trout share the importance of communicating to create the right positioning image in the minds of others. If you are not getting the results you want, this book offers valuable information, case studies and ideas to break through your own challenges.
Described as a must read for anyone in business today, “Positioning” is easy to read and a great addition to every business library. As a marketing classic, “Positioning” is as relevant today as it was in 1981, when it was first written.
A more detailed summary of this book is offered by QuickMBA.com
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