I had the wonderful opportunity to be interviewed by Jim Masters of CUTV News Radio. Jim and I talked about organizational change and leadership. I hope you will enjoy this conversation.
I am thrilled at the opportunity to be able to showcase my business, Ignite Leadership International® at the Burnaby Board of Trade’s Showcase & Expo on May 25, 2017 from 2:30 – 6:30 pm.
This showcase includes over 50 B2B exibitors, over 500 attendees to network with, and an oppotunity to particiate in three new seminars.
Why is it important to showcase your business?
As a small business, one of the major stumbling blocks to growing your business is lack of awareness by potential clients. People can’t do business with you if they don’t know you exist. Imagine that!!
When you participate in a trade show event, or have a display table at a seminar or community event, you open up the doors and let people know you are in the marketplace. You never know who may walk by your booth or display and recognize how you can solve their problem.
What is your goal in participating?
I was in the unfortunate position of having to step away from my business for almost 8 months, Despite several attempts to return earlier, I was unable to speed my return. As such, my client base dried up when exisiting projects came to a conclusion during my absence. Although I faced a huge obstacle in rebuilding my business after this break, I was confident building new relationships and reconnecting with prior clients and colleagues would help fast track the process.
Making a connection with as many business leaders as I can and sharing a bit of what I do became the focus of my efforts. Notice, my goal for the showcase is not to sell. Why? Because people want to business with people they know, like and trust. The showcase is exactly that. An opportunity to tell the 500+ attendees what is going on in my business world and what solution(s) I have to offer.
Create a Theme or Focus
Most businesses have a wide range of products and services they offer to customers. It is difficult to try and sell to everyone. Find out what kind of people will be attending the show and create a theme or focus that will appeal to a majority of those attending. You goal is to attract as many people to your booth as possible so you have an opportunity to make a great impression. If you don’t narrow your focus, you may look too scattered and they may rule you out!
Have other materials not on display for other areas of your business to share if needed — better yet, get their card and offer to send the information by tomorrow.
Once you know your goal, what next?
Conversation is King!
During the showcase itself, it is important to have knowledgable personnel in attendance at your booth
or display table at all times during the trade show, or when display tables are open. You want to try to engage as many people as you can in short, inquiry style conversations. You want to learn as much as you can about them. Ask for their business card for a draw and record a few details about them on the card to help you in the follow-up after the show. Remember, at the show, you are the star and should shine!
Collateral has a supporting role!
It is important to have some collateral for you to share with attendees – flyers, rack cards, etc. I usually also have a calendar that allows me, and those helping in my booth, to book meetings (in person or phone) on the spot, where I know I have time available. Booking an appointment while you are front of mind with your potential customer helps you move along the know, like and trust scale faster.
If you have a book or another small item people can purchase at the show that supports your theme/focus, by all means offer it for sale. Have lots of change in a cash box or use a web-based payment app to accept payments quickly and easily. Have someone available to process these transactions for you so you can focus on your staring role!
Don’t overlook other Exhibitors
It is important to interact with other exhibitors during slower times of the show. This offers two benefits. One, you can introduce yourself and your business – give them your business card. Secondly, you can learn about them and what they do, and obtain their business card. Look for opportunities to help each other. Do you have a similar target client? Do you have products/services which could align nicely and help both of you grow business?
Leaders Measure Results
After each tradeshow, determine how much collateral was used, how many business cards you received in your draw, how many are good leads, and how many did you move along your sales funnel process? What was your return on investment?
The Follow-Up Rules
Like every staring role, its what comes next that can make or break the outcome! If you have collected a number of business cards or booked appointments, respond to every person within 24 hours or less! Yes, I said 24 hours or less! Have something new to share them. I frequently use an e-book or my chapter in “The Winning Way” or a recent article, tool or resource that reponds to the theme shared in my booth.
Once you have made that initial follow-up contact, continue to work your sales funnel system to build a trusting relationship and hopefully move them from potential customer to current customer!
Can we help you and your business ignite results? Book a complimentary Ignite Call and let’s find out.
For Immediate Release:
Worldwide Business with kathy ireland® Highlights How Ignite Leadership International Helps Challenged Businesses Work More Efficiently
Company Leader Will Discuss How Vivial Helps Businesses Connect and Engage with Customers
Tune in to Fox Business Network as sponsored programming on Sunday, May 21, 2017. See market-by-market listings below.
Los Angeles, CA – May 16, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Catherine Rocheleau, Founder and CEO of Ignite Leadership International, a team of business-savvy professional consultants who are dedicated to turning dysfunctional or challenged workplaces into businesses that are built on trust, strong leadership, effective communication, good processes/systems and positive team dynamics.
Ignite Leadership International helps develop better leaders and better teams who are more engaged, enhance existing or develop new business and communication skills, align systems to improve productivity, reduce costs, increase revenue and amplify learning. The company was founded in 1989 and is headquartered in Vancouver, British Columbia.
Rocheleau says that the team of professionals at Ignite Leadership International is not an average team. She explains, “I’m not a typical consultant or coach. Typical consultants tell you what’s wrong, write you a report and then leave it to you to implement. A coach may help dig deep, but not actually give you the solution. I tend to be more solution-focused, and I measure those results. I really want to know that whatever we’ve done together has made a significant difference.”
JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is delighted to feature Ignite Leadership International. He says, “As companies strive to grow, there can easily be some hiccups along the way. But when those roadblocks arise, Ignite Leadership International is there to help. This inspiring company is great for helping companies boost engagement, learning and profits. We couldn’t be happier to have Ignite Leadership International on our show.”
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About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly business television program featuring real world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
Visit www.tvwwb.com for detailed airing schedules or check local listings.
Do you find yourself looking back on your day (or week) and wonder where time went? Is your to-do list getting longer and dreams of success going unfulfilled? You may be busy and doing lots but are you doing the right things at the right time to get the right results?
Recently I led a conversation with some clients which pulled some excerpts from Seth Godin’s best selling book, The Dip. This book looks at those time when you face minor set-backs and lack the excitement when you first began pursuing that goal. What stops you from moving forward? How can you rekindle that passion to take the next steps?
This conversation really resonated with me as I faced a major, life-changing event last summer which has had a huge impact on my own passion. My goals are still there, and the passion to pursue them and not take a different direction, still exists, yet taking the first step seems more like a giant leap.
This forced me to look at the tips I give my coaching clients when they are facing their own “dip”. I encourage others to use time blocking to focus on those tasks that are a high priority and high importance to reaching goals, yet may not be part of your day-to-day focus.
Time blocking is the term given to setting aside a specific time in your calendar to complete a specific task — an appointment with yourself and your goals. Yes, it’s a calendar entry and can be easy to blow off when you are busy with other things in your business, but aren’t you and your goals worth some time too? The advantage of booking it in your calendar, is you won’t book another meeting during that time.
Once the time is blocked into your calendar, the next step is to set yourself up for success. Part of the process is to include some time each day (either at the beginning or end of the day) which you dedicate to preparing to work. This includes pulling the tools and resources together that you need to do each job so they are on-hand and you won’t waste time searching. When its your blocked time, the goal is to focus on getting things done!
What I have found is that when I block the time, I am 10 times more likely to do what I’ve planned, than if I only had it on a to-do list. More importantly, when the time is assigned to a task I really don’t enjoy doing, I know I only have to spend those few minutes and I can then move on! It’s amazing what you can accomplish in short periods when you eliminate the distractions.
Here are a few tips to making time blocking work for you.
- Identify small tasks that don’t take very long (i.e. 5 minutes or less) that you can do when you have a few free moments. I do these items while on the bus, or when I arrive early to an appointment. It always feels great to just get them done. Some things I do is return emails, post to social media, enter expenditures into Quickbooks Online, update Trello with tasks that come to mind etc.
- Always plan prep-time each day. Use this time to review your day and the next day, and to pull together the information, tools and resources you will need to complete the tasks scheduled.
- Determine the length of the each block. Each block of time doesn’t have to be equal. I find 20 – 30 minutes to be ideal and more motivating than long blocks. The longer the block the more easily you can become distracted.
- Set a theme to each block. You may want to focus on client calls or writing articles, or creating social media posts, or working on a new program for clients. It’s ok to be a bit broad in the description in your calendar. The more definite details can be determined during your daily prep-time.
- Recognized your own patterns. If you’re not a morning person, maybe its better to schedule creative tasks later in the day. If you need quiet and are an early riser, schedule these tasks first thing in your day. When you schedule creative tasks at times when you are more likely to be productive, you will get more done!
- Stick with your blocked time schedule. This may feel rigid but if you are going to achieve your big goals and be successful, its important to stick with your plan. As the saying goes, you won’t regret what you did, you will only regret what you didn’t do. The time you block is “your time” and just as important as your client appointments, fitness time, etc.
- Avoid distractions. Turn off the ringer and notifications on your phone and computer. Clear your desk so other distractions are not within eyesight. The goal is to focus on the one task you planned.
- Set a timer. You can use a kitchen timer or a calendar reminder on your phone – whatever works for you. I find people really like the time when they are doing something they don’t like doing. The timer lets you know when you can stop! It may sound counter-intuitive but it works. If you’ve hit a wall, then you have given yourself permission to stop and move onto another task. If you are on a roll when the timer goes, feel free to keep going!
- Keep detailed notes of what you have done and what you still need to do. Just like your prep-time, your notes offer you great feedback on what lies ahead so you can “get in the groove” and take action quickly. Switching your mind from one task to another can be challenging at the beginning. Your notes help you know where you left off last time and where to begin today. I use Trello to keep notes on my activities and have checklists to mark things off. My notebook allows me to just write or draw thoughts and ideas and keep them in one place. Take pictures of your notes and upload into Trello or Evernote.
- Celebrate your successes. It’s important for you to recognize your efforts when you reach a milestone. What treat or “self-reward” will you enjoy when you reach each milestone as you move through your “dip”?
If you are struggling to reach those big goals or keep hitting a wall and unable to push through it, book an Ignition Call where we will explore what your biggest obstacle is and how you can take the first step forward. Contact us today!
According to research conducted by Gallop, trusting conversations between a manager and their employees is the best way to engage employees. Engaged employees are happier, more productive and innovated. These factors boost the success a business can achieve.
So, my question for you, how do you, as a manager, leader or entrepreneur (particularly if you are at the top) stay motivated and engaged?
A New Approach
I am thrilled to be introducing a new program designed to stimulate great conversation between participants, help you learn more about key business successes, and motivate you personally and professionally to take action and lead change.
Leading business books like Good to Great, the Purple Cow, Pivot, Developing the Leader within You and many more offer readers great success insights that can help each of us be better at what we do.
How many of these insights do you implement after reading a book?
If you’re saying to yourself, not too many, you are not alone. We are all busy and implementing new habits into our busy lives is difficult without daily commitments to yourself and your goals. Consistency = change success.
Coffee and Conversations offers a unique approach to network with other motivated, like-minded business leaders, help identify and extract key learnings from leading business books, dissect and share insights with the group, and create an action item you can commit to for 30 days. Our daily on-line check-ins take less than 2 minutes a day for 30 days but, most importantly, they keep your action item top of mind.
Unlike book clubs where you must commit to reading a different book each month, Coffee and Conversations provides you with a short synopsis of the book which take about 10 minutes to read prior to the meeting. During the meeting, your Leader will facilitate discussion by asking probing or thought-provoking questions. This approach not only amplifies your learning, it also saves you time and improves your own engagement in your job.
Will You Join Me?
Join me in late March 2017 for our first 4-month Coffee & Conversation series. I will be hosting a group in the Metro Vancouver area, and an on-line group via video-conference. Space is limited for each group to ensure each participant has an opportunity to share.
PS — If you aren’t in Vancouver BC, or you would prefer a Virtual Group format, please add your name to our notification list. We will launch a Virtual Coffee & Conversations Business Group in April 2017.
Last week I had the honour of being a guest on Worldwide Business with Kathy Ireland. I travelled to Hollywood CA to the CBS Television City studios. It was such an amazing experience and I can’t wait to share the full interview with everyone. It is now being edited and will air in early 2017.
Here is the Facebook Live video that was shared at the end of taping…
Sign up for our newsletter and be the first to learn about the air date of the full interview
How high do you set your personal and business standards? Do you really reach for the stars and take actions to realize those goals, or are you more inclined to set more attainable goals that are “realistic” and less risky?
For the most part, I set the bar pretty high for myself and I’m pretty committed to reaching and exceeding my goals and performance standards. This doesn’t come without a few challenges and set-backs but I haven’t stayed in business for over 25 years by always playing it safe.
A problem is a chance for you to do your best. Duke Ellington
Over the years I have come to realize that most successful business leaders also set their goals high, take the risks and capitalize on the opportunities which move them forward toward these lofty goals. As a result they achieve what many believe to be exceptional successes.
A mastermind group is one place where you can connect with other high achievers. The benefit of a mastermind group is how you can leverage the knowledge, experience and insights of other members of the group to drive your goals forward. A mastermind can provide a solid, safe place to face your fears, brainstorm ideas and celebrate your successes.
One of my previous mastermind groups consisted of experienced entrepreneurs who had each been in business for over 5 years and were continuing to grow and develop into new areas. This success was reflective of success they achieved while in school and in their prior careers.
Stretch to New Heights
In order to achieve your goals and dreams, each member of your group sets business and personal goals that will move you forward and allow us to grow. These are stretch goals.
Stretch goals are commonly referred to in the business world as a way to achieve more. Stretch goals require a person or business to ambitiously extend itself beyond what seems realistic within current parameters.
Many years ago I read an article written by John Miller. Miller wrote about the conflict between stretch goals and smart goals. Here is the acronym he presented to explain how the two fit together:
“S = SMART goals that
T = teach an organization how to
R = reach higher levels of performance by
E = engaging everyone in
T = testing hypotheses through
C = cross-functional cooperation
H = in a humane fashion.”
Setting the bar high should be reflected in your performance as well. Is the quality of the product you offer your customers reflective of your standards? Continuous quality improvement will
occur when you continually reassess current systems, standards and outcomes and then set the bar higher. Rejig to keep things current, and to maintain quality and performance — it also keeps life challenging and interesting!
You must accept that you might fail; then, if you do your best and still don’t win, at least you can be satisfied that you’ve tried. If you don’t accept failure as a possibility, you don’t set high goals, you don’t branch out, you don’t try – you don’t take the risk. Rosalynn Carter
Elevating operations, goals, expectations and deliverables takes planning and dedicated effort. A Coach or Mentor or Mastermind Group can help make you stretch and achieve your goals by keeping you accountable. A VIP Day Strategy Session is another great way to gain clarity, stretch your goals and create the action plan you can implement immediately to reap the rewards of your vision.
I challenge you to raise the bar in business and your own life and reap the rewards that follow.
Catherine Rocheleau is a Leadership & Change Strategist and the Founder & CEO of Ignite Leadership International. We empower professionals and business owners to illuminate the excellence within themselves, their team and organization through team dynamics, communication and leadership. When you engage others business is more productive, profitable and your team is happier and more motivated.
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In the book, The Winning Way, co-authored with Brian Tracy, I described three key attributes for good leaders — Communicate, Calculate and Delegate. It is interesting that this week I was faced with situations where clients were experiencing challenges all related to letting go and allowing their team take on the responsibility and ability to get the job done.
Delegation — the act of passing a task or responsibility along to others, most commonly to people who are below you on the totem pole.
Delegation isn’t just a top down action. In fact, delegation happens in all directions. for example, my clients delegate projects and responsibility to me as their consultant (external delegation), a committee may delegate action items to specific departments or positions within an organization. Delegation happens between colleagues and collaborating departments too. When teams, from the leader on down, are engaged and share in the goals and vision of an organization, delegation is a fundamental component and can be a “make-it or break-it” facet of the results achieved.
I recently hired a new virtual assistant and I have been in the process of letting go of tasks I’ve been doing over the past few months. This involves a change of thinking and planning. My VA is eager to take on whatever I’ll send her way. She’s also eager to assume role that offers me more value, and saves me time and effort. What’s stopping me … bad habits! Yes, its true. I’m so used to just doing it all that I forget to delegate.
This week was a pivot point for us. My failure to effectively delegate was stopping both of us from being successful! A great conversation where we shared, clarified and planned our next steps opened new doors. My “aha” including the realization that I wasn’t afraid my V.A. couldn’t do the job correctly. Instead, it was a failure to communicate what was in my head when I realized something needed to be done.
Do you delegate what and when you should, or do you fall prey to the common trap of “if I do it myself it will be done right” or only delegate tasks you don’t like doing?
Delegation, when done right will enhance morale, build trust and facilitate success for yourself, your team and your organization.
Ignite Leadership has many solutions to develop stronger leadership and better teams. Contact us to explore how our solutions may help you improve delegation, communication, leadership and team dynamics.
Have you ever wished you had the time to dream a little on how you can up-level your business, land that bigger project or switch gears? Maybe you are feeling stuck or too entrenched in the status quo, or you have a vision but just don’t seem to find the time to actually get things moving in the right direction.
Whether its a perceived lack of time, clarity and focus, uncertainty on how to move forward, or other obstacles that are stopping you from reaching your goals, a VIP Day Intensive may be a solution that can change your future! Reaching your dreams and making your vision a reality takes commitment, a willingness to push yourself outside your comfort zone and support from others never hurt.
Really, most of us just focus on what’s in front of us. We’re too busy putting out the fires of everyday life. Aidan Quinn
Is your Vision eluding You?
When setting goals and a vision, it is recommended to stretch to new heights to help you grow and be more
successful. Why does your vision elude you if you are willing to do what it takes to reach it? Is your vision so lofty it’s unrealistic?
Interestingly enough, most successful business leaders I work with do not lack for ideas of what they want to achieve, nor do they have goals and visions that are so lofty they can’t attain them. In fact, the opposite is true – they have an abundance of great goals and most turn those goals into reality. Yet, there are always those goals that elude even the most successful.
Why does this happen?
- a) For some, their vision for the future was so far from their current reality they are unable to bridge the huge divide. This results in lowered expectations and settling for a lesser, yet acceptable result.
- b) Others just give up on this lofty goal altogether and opt to pursue another, more “realistic” goal.
- c) And others stay the course and pursue their vision but struggle to achieve the results they envisioned, facing obstacles or set-backs, or distractions along the way.
“People become really quite remarkable when they start thinking that they can do things. When they believe in themselves they have the first secret of success.” Norman Vincent Peale
Why can a VIP Day Intensive be the Right Solution?
When you have a lofty or stretch goal or vision, you see the bigger picture – what it looks like, how you will feel, what you can do differently, why its important to you, etc. The place where you may be getting stuck is on the steps between what IS today and what WILL BE tomorrow.
A VIP Day Intensive is a highly focused session that focuses on what you want to achieve. Together with your Coach, you get really clear on what that looks like but more importantly you work backwards identifying the milestones, and action steps that are necessary to make it happen.
The success of a VIP Day comes from the momentum that you can build from this dedicated time and focus. Imagine spending over 6 hours on this one vision! You will identify the steps you need to take, the tools and resources that will help you along the way, the people who can support you, and how to navigate potential obstacles that may appear along the way. Your Coach is skilled to help you explore, dig deeper, shift gears and squeeze out every gem so that you can implement your plan immediately and achieve your vision sooner!
At the end of your Intensive, you will be energized and motivated to reach this vision. You will walk away with a roadmap and a strong understanding of what you will implement tomorrow, next week and next month and beyond. Most importantly you will recognize your achievements and know how to celebrate these successes along the way.
Many people don’t focus enough on execution. If you make a commitment to get something done, you need to follow through on that commitment. Kenneth Chenault