IMPACT Business BluePrint for Socially Conscious Entrepreneurs

How to create a Thriving, Sustainable Business that Attracts Your Ideal Client and Team Members and Profitability while having a Measurable IMPACT in the World

I am really excited to be able to share with you an opportunity to take action on using Business as a Force for Good. As I move my business forward to become a Certified Benefit Corporation, I realized how many other small businesses want to make a positive social and environmental impact but don’t know where to start.

Hence IMPACT Business Blueprint. I’m starting this program again on July 11, 2019. There are 6 live sessions (each is recorded if you can’t attend live) where we share information, insights etc. and discuss your questions, have group coaching and more!

Learn More of the Details and Get Access to the Course Nowthis drastically reduced price won’t last!

NEXT COURSE STARTS — THURSDAY JULY 11, 2019 10 AM PST

Why I adopted an IMPACT business model


“Having a greater purpose and embedding it into the DNA of your business is critical to developing deeper relationships with customers in an age when creating meaningful connections is getting harder and harder.”


Trisa Thompson, chief responsibility officer at Dell

In 2007, I first became fascinated with the triple bottom line approach to business. At the time, I was working in healthcare as a consultant and could see the waste in that field everyday. I began the process to learn more. One thing was sure, I was passionate in finding ways to integrate this triple bottom line approach into my business.

The triple bottom line is an accounting framework with three parts: social, environmental and financial. Some organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value. 

In 2010, I made a conscious decision to link my business activities directly with social and environmental initiatives. At the time, there was a strong movement to get business to adopt changes and be better environmental stewards. I branded my program “MoreThanGreen TM” to reflect my focus all parts of the triple bottom line — people, planet and profit.

“What gets Measured gets Managed”

Traditional business growth and success have metrics attached to programs and more, and these metrics measured. When a business adopts an impact model they also must identify the metrics for social and environmental initiatives to measure the impact of these initiatives.

Starting in 2015, I began the process of introducing metrics I could measure. They were small, easy to implement and measure. I began by measuring the changes I was making (rather than the impact these changes make). T

For example, I recorded the changes in the lightbulbs to LED, low flow toilets and faucets, use of transit and volunteer hours, donations to charities (as a percentage of gross revenues) and more. I used my website and blog to share the efforts and goals. Although this was a good first step is was not exactly results focused.

My efforts took a downward swing when I stepped away from business for almost 2 years. Since that time, I have take a proactive approach to evolve and advance my impact efforts and the systems and metrics to track these efforts.

I look forward to sharing more about the metrics and results in future posts. What I have learned along the way, is that combining impact initiatives with sound business strategies in a small business is good for business. In fact, it has been much easier and less time consuming than I once thought.

Prosperity Abounds!

So, why did I undergo this transformation? I strongly believe that when a business adopts practices that deliver a positive social &/or environmental impact they create a ripple effect that benefits the planet, the people in their organization and their community and their bottomline.

In fact, 60% of consumers say brands should make it easier to see its values and its position on important issues at the point of sale (engageforgood.com). We have shared our values and our sustainability and community engagement efforts on this website.

Becoming a certified B-Corporation is next on our horizon. This is a big step but one I am embracing with open arms. I believe that when businesses align their current practices with impact initiatives, activate and measure their efforts they will achieve significant results that create prosperity for the organization, key stakeholders, the community and the planet. Plus, these efforts attract new clients and employees who align with your values and efforts.

In future posts I will share more on our efforts to this goal. Going forward I am also committed to being more transparent in communicating our impact. Watch for our IMPACT Communique.

Are you a social entrepreneur or a small to medium business interested in taking a stand and becoming a better social &/or environmental impact organization?

Our online courses, coaching, masterminds, training and consulting services may offer the right solution for you. Book an Ignition Session to explore how we can assist in your transformation and evolution.

Year of Meaningful Growth

Each year I create a theme for my year.  This theme underscores the efforts I take personally and professionally and in my business.  It’s a great way to be more focused in your efforts, and to be clear on what you want to achieve.

In 2018 my theme was ACTION!  After more than 18 months away from my business, I was back in the saddle and taking action to rebuild my business and pivot its direction required constant and persistent action.  After looking at my list of accomplishments I was amazed at how much I had accomplished, and the year is still not over.

Now that we are about to enter into 2019 I am making a pivot in my focus.   Action will still be a critical component to achieving my goals, but will focus more on creating growth– more specifically, meaningful growth.

What is meaningful growth?

It is growth with a purpose and clear focus.  It is growth that resonates with me and my clients, and supporters.  For me, meaningful growth is grounded in my values and is good for me, my business, and the world around me.  My MoreThanGreen™ approach to business underpins this concept well.

In fact,  “by connecting growth with purpose, leading companies make their growth agenda meaningful. And with that meaning comes bolder strategic choices and stronger ambition” 

I’m all in when it comes to bolder strategic choices and stronger ambition!

My recommendation for setting yourself up for a successful 2019.

Start by recognizing your 2018 accomplishments.

  • Sit down with a pen and paper and write down all of the accomplishments you achieved in 2018.
    • Don’t screen your thoughts — just write them all down.
    • Include things you tried but may not have worked.  Implementation (regardless of result) is an accomplishment.  Failures are learning opportunities too.
    • Include relationships you have built, or reestablished, or kept going.

How does this list make you feel?  Take time to celebrate all of these wins!!

Now, think about where you want to be 1 year from now.  What do you want to be celebrating?

  • Create your goals based on what you want to celebrate next December.
    • What do you want to achieve?
    • How will you feel?
    • How will you get there?
  • Post your goals in a conspicuous place so you see them everyday.
  • On a weekly basis, review your week and determine if your actions have been consistently moving your toward your goals and are providing meaningful growth for you.
    • If not, what do you need to change?

Participating in a Mastermind Group is an ideal way to keep yourself accountable and on the right path so you achieve your goals. I invite you to consider joining me in Coffee and Conversations Business Mastermind, starting in February.  This program was overhauled to better meet the needs of small business owners, entrepreneurs, and professional practitioners.

Book an Ignition Session to explore how a mastermind can help create meaningful growth for you!

I’ve taken the TELUS Wise Pledge Against Bullying

, will be kind and respectful online, will not engage in bullying and will help if I see it happening.

And to protect myself in our digital world:

Inspire others by sharing a message

Tell us what this pledge means to you (optional):*
As a leader striving to create a better world through communication, leadership and in teams, I believe its important that we create a zero tolerance to bullying and harassment. In doing so we can all take action to end disrespect and fearmongering. This in turn enables each of us to move our community, country and the world forward with a strong foundation built on trust and respect that fosters learning, growth and prosperity.
* If approved your comment may be shared on the TELUS Wise Digital Pledge Gallery Page.

Did you know?

TELUS Wise Digital Pledge

Together, we can create a positive, friendlier world online. Stand with us and your fellow Canadians to help make our digital space safer by taking the TELUS Wise Digital Pledge.

For every Pledge taken, TELUS will give $1 to support #EndBullying programs across Canada.

 

Take the Pledge Today

Win with a Positive Mindset

Did you have an opportunity to watch the gold medal men’s hockey game on Saturday?  This game had the underdog, Germany, playing the overwhelming favourite, Olympic Athletes from Russia (OAR). Prior to the game, the discussions focused on the amazing feat of the German team to knock out strong medal contenders to get to the gold-medal game.  In fact, the German team didn’t qualify for the Sochi games in 2014 and have not won a medal in men’s hockey since 1976. How would the Germans would perform against the stronger and more experienced OAR team? Would it be a one-sided game?

Well, the game was definitely not one-sided and it was probably one of the best gold medal games since the Canada vs USA game in Vancouver 2010.   The game went into overtime and OAR came out the winner of the gold medal.  The Germans won the Silver medal.  A pretty successful outcome.

If we look at how a definite underdog could dig deep and be a strong contender we can identify one key trait — the Germans believed they could win.   In fact, one team member started a group chat in the Fall of 2017 and called it “the march to gold”.   They say they began to believe they could really be contenders.

Positive Mindset

When we talk about a positive mindset, what do we mean?

Positive thinking is the process of creating thoughts that create and transform energy into reality.

It is amazing how our mind can be the catalyst to inject energy and focus to our efforts.  A positive mindset offers each of us so many benefits

  • more energy to pursue our goals
  • better decision making ability
  • improved resiliency to the ups and downs
  • a strong and positive belief that things can become true – this is reflected in innovation and sales.

 

Be a game changer.  The world has enough followers.

 

Steps You Can Take to Get More of What You Want

One thing we all face in business is the recurring pattern of ups and downs.  Everyone faces them.  In fact, some of the most successful business leaders have faced some catastrophic downs yet they turned their fortunes around.

How can you create a positive mindset if you’re feeling like a failure or are frustrated with the constant ups and downs we can face in business?

  1.  Create a vision board. The visual images you assemble on your vision board make those ideas, dreams and goals in your mind more concrete and achievable.  The purpose is to know exactly what success looks like to you.
    1. Close your eyes and see what it is you want to achieve, how you want to live, or how you want to feel.
    2. Grab a corkboard.
    3. Now, convert those images in your mind into pictures, sayings, or words you can place on your vision board.
    4. Hang the completed vision board where you will see it several times a day.
    5. Everyday, look at your vision board and focus on what actions you must take today to make these images a reality.  Your vision board is a visual representation of your goals and you are reminded about your goals every day.
  2.  Create a vocabulary of positive statements and responses that will help you reprogram your brain.   For example, when someone asks how you are, respond with “I’m great”, “I’m well” rather than “Hanging in there” or “I’ve been better”.   When facing a challenge, tell yourself “I can do this” instead of “It’s impossible”.
  3.  Start each day with a positive affirmation.   An affirmation is a statement that helps you rewire your brain and reset the vibe you will feel all day.
    1. Stand in front of a mirror (yes, this is important), look at yourself and say something positive.  Use the present tense about what it is you want to have happen.  Examples include ‘Today will be a great day”, “I am confident as I take new steps to push outside my comfort zone” etc.
    2.  Download our deck of positive affirmations that you can draw upon to help you reprogram your thinking.   Add some of your own too!

 

Successful people maintain a positive focus in life no matter what is going on around them. They stay focused on their past successes rather than their past failures, and on the next action steps they need to take to get them closer to the fulfillment of their goals rather than all the other distractions that life presents to them.  Jack Canfield

Grind it Out

This week the PyeongChang Olympics have the Canadian Women’s Curling Team facing challenges we, as Canadians, are not used to seeing.   Skip Homan and her team lost their first three games and then began to turn things around.  In contrast, the Men’s team, skipped by Koe, won 4-straight before a losing skid.

To help add some support and words of encouragement, Mike Babcock, former Team Canada Coach for Men’s Hockey in Vancouver and Sochi phoned the women curlers.

 

What we do and what they do is exactly the same thing. The ability to execute under pressure is so important. You think it’s going to go good and it doesn’t go good. You have to find a way to grind.

I always tell people the difference between good and great is your passion and your ability to stick with it. Keep grinding. To me that’s what champs do.

As business leaders, Babcock’s words are wise ones for us to follow as well. How many times have you faced obstacles in your business? In my 25 years, I have weathered the economic ups and downs, shifts in client demands, lost revenue due to extended medical leave and more.  Yet, no matter what situation seems to step in my way I find a way to grind it out and come out better and stronger.

As an Executive Coach, I am often asked to work with business leaders to tap their true potential so they too can grind through adversity.  The advantage of working with me, is the ability to look at situations with different perspectives, run scenarios and optimize the solutions. Together we become a team with a goal and the passion and determination to overcome the challenge and create a new outcome.

As Michael Jordon once said:

If you’re trying to achieve, there will be roadblocks. I’ve had them; everybody has had them. But obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.   

Michael Jordan

The one thing we know is that Olympians have worked long and hard, navigated large and small obstacles and rise above them to be the best they can be.  Most importantly they haven’t faced these challenges alone.  They have a team surrounding them — coaches, family, friends, team mates and supporters.

In business, our own success requires we face adversity with the same dedication and persistence to learn, grow and deliver on our goals.  It also requires us to create a team that is there to support us, work with us and teach us.  The route we take to get there may have to be adjusted or take a little longer, yet dedication and perseverance and a strong team can be the difference maker.

By prevailing over all obstacles and distractions, one may unfailingly arrive at his chosen goal or destination. 

Christopher Columbus

 

Executive Coaching offers leaders the ability to add to their support team.  In fact, an Executive Coach can assist you in fostering better performance so you grow, learn and lead effectively.  It can also help you develop high-performers on your team. Book a call to explore how we can assist you and your team.

When Teams are Fractured

This past week has been an interesting case study on the impact of team dynamics on the ability of that team’s ability to achieve optimum outcomes.

I was speaking with a potential client on the challenges they are facing.  What bubbled to the surface was high turnover, poor communication, and a lack of perceived value in what they do.  From the outside, this group offers amazing value that has the potential to have a significant impact throughout the organization and beyond yet internally they lack the culture to clearly recognize and reveal their value.  This results in fractures between the team.

Later in the week I heard a discussion on the radio in response to two statements made by members of the Vancouver Canucks hockey team.  When some players dedicate themselves to a solid preparation routine and others don’t, performance suffers and cracks show.

What do you think?  Is there a real connection  between the ability of a team to work toward a common goal and preparation, communication and perceived value?

My response to this question is definitely YES.

Preparation is a critical component to long term success.  In the case of athletes, they create routines for practice days as well as competition/game days.  These routines prepare them to be in top condition, to have the right mindset and to dig deep and deliver their best when it counts.  In the business world, preparation can include having the right mindset, knowing the subject matter, having the right tools to do the job when called upon, or showing up prepared to work.

Teams, whether in sport or in business, have the challenge of pulling together several individuals into one cohesive unit.  When team members change, fail to get the job done as planned, or when communication breaks down, the team can experience setbacks, lost productivity, lost confidence and in some instances, a loss of trust.

The ultimate goal is to be a high performance team where each member of the team is valued and trusted to do what it takes to bring their best to the job.  They know their role, and are committed to contributing to the goal.  Leadership is more fluid – shifting as needed to drive results.  Productivity is high and the culture is strong and cohesive.

What steps can you take with your team to build a strong culture where every team member is valued equally and results reflect the great environment?

 

Ignite Leadership is committed to turning dysfunctional or challenged workplaces into one that is built on trust, strong leadership, effective communication, good processes and systems and positive team dynamics.   How can we assist you and your team? Book a call to explore options.

 

Give Yourself the Gift of Inspiration

Have you ever attended a TEDx event?  I have.   Initially I wasn’t sure if I’d enjoy listening to speaker after speaker.  I know that when I attend conferences my attention can wain, particularly when the speakers are less than stellar. My first TEDx event quickly changed my perspective!

During that first event, I found each speaker to be engaging, inspiring or educational and I experienced a roller coaster of emotions.  A fellow public speaker and I attended together and we both were amazed.  We also shared insights on what speaker traits we found engaging or distracting.  We couldn’t help ourselves but it was a great learning opportunity.

At the end of last week I received the information for another up-coming TEDx event.  Every year TEDx Stanley Park features some amazing speakers.  This year is no different!  This year’s theme is “Inspiring Brave Actions“.   Organizers state

” This theme is born from our belief that all human achievement is rooted in 3 elements: the dreams that we dream, the decisions that we make, and the actions that we take. The most impactful of these is the actions that we take. This Inspiring Brave Actions theme guides our selection of talks to those with powerful calls to action that give legs to dreams of what could be.”

I love this year’s theme.  Dreams become reality when we take action!  Action moves us forward as quickly or as slowly as we want to go.  Without action we go nowhere!

TEDxStanleyPark 2018 will happen on March 3, 2018.  It will feature 13 high-impact talks by a range of different presenters.  I am really looking forward to attending.  I’d love for you to join me too!   I’ve been asked to be a Team Leader, for which I am very honoured.
 

Will You Join Me on March 3, 2018?

I would like to invite you to join me on Saturday March 3 to experience this unique and inspring day.  I have reserved seats in the Balcony Front section of the Queen Elizabeth Theatre for you and your friends, colleagues.  Tickets are only $89 each for this section. Each ticket holder will also receive 4 Bonus gifts worth $195.

When you select tickets in Balcony Front, you will automatically be seated in my reserved section. If you order tickets in other sections (which is ok too), you will not be in my reserved section but I hope you’ll join me for lunch (see below).

 

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” ―Dale Carnegie

 

How to Order Tickets

  1. Click on the BuyNow Button
  2. Click on Tickets in the top right of the TEDxStanleyPark home page.
  3. Complete the order form & pay with a credit card.
    1. Choose Balcony Front if you want to sit in my reserved section, otherwise choose your desired section.
  4. About 20 minutes after you buy your ticket(s), you’ll receive an email from TEDxStanleyPark with further information about the Conference.
  5. Then you’ll be kept informed of Conference developments with a short weekly email.

 

With the holidays ahead, why not share the event with a family member, or friend? 

Your ticket(s) are 100% refundable until January 15, 2018 and transferable until February 28, 2018 so don’t let uncertainty about your availability hold you back.

 
 

Spread the Giving

In keeping with my MoreThanGreen approach, I want to add more value to the day, therefore I am donating $8 for each ticket sold using my link to charity.
 
 

Another Value Add Experience

Getting together for lunch to share our insights with new and old friends will be a lot of fun.  After you purchase your ticket(s), use the contact button below to let me know if you would like to join me for lunch.

I will make reservations for us all at a nearby restaurant.

 

I hope you’ll join me at TEDxStanleyPark 2018!

 

Let’s be stimulated & inspired to take action bravely and move the needle toward a better world.

CUTV News Radio Interview

I had the wonderful opportunity to be interviewed by Jim Masters of CUTV News Radio.  Jim and I talked about organizational change and leadership.  I hope you will enjoy this conversation.

Click Image to Listen to the Interview

News Release – CUTV Radio

Catherine Rocheleau of Ignite Leadership International to be Featured on CUTV News Radio

Posted: Nov 06, 2017 7:01 AM PST

 My whole passion is seeing people be successful in a measurable way.”

— Catherine Rocheleau

VANCOUVER, BRITISH COLUMBIA, CANADA, November 6, 2017 /EINPresswire.com/ — If you want to make a change, how are you going to know whether it’s effective and how quickly are you going to know that it’s effective? How are you able to evaluate and measure change?

Ignite Leadership International is a consulting and coaching firm that helps organizations implement change. Led by its founder, Catherine Rocheleau, Ignite Leadership has worked with small and medium-sized businesses to improve their leadership for over 25 years.

“For me, what I try to bring to my job is an excitement and passion for the change process,” says Rocheleau. “It’s a tough process to go through; it’s not always fun. But gaining the clarity of the end result, learning as you go and being willing to adapt is essential for success.”

Ignite Leadership combines both the soft skills of interpersonal communication as well as the hard metrics so organizations can see improvements in real time and adapt to today’s ever-changing world in a successful way.

“We have a real focus on team dynamics, communication and leadership,” says Rocheleau, “but everything we do is tied back to business metrics as well. We want to know the work we do together is actually making a significant difference within the organization.”

Sometimes what businesses think is their problem area is something completely different. Sometimes it’s the systems within the organization, but, says Rocheleau, it will usually start with a leader.

“It is not uncommon that I peel back the layers to identify a problem that is different than that originally identified by the client during our initial meeting,” says Rocheleau. “Clients have to be willing work on the real challenge and make the needed changes for us to be successful.”

Rocheleau says she sees leaders as having lifelong passion and engaging in lifelong learning. Leadership is a role. It’s not necessarily attached to a position. Leaders are the people who support change to making things better.

“How do we make sure, if there are communication problems or performance problems, that we’re actually dealing the root cause,” says Rocheleau. “Those are the things I think are really important to focus on.”

Coming from a background in the food service and healthcare industries, Rocheleau holds a master’s degree in managerial leadership and project management, as a well as an executive coaching certification.

“I’ve always been very interested in making things work well and to see people improve, so for me, to see the success at the other end, that’s really what drives me,” says Rocheleau. “I love to see people make that shift that’s going to help them to be better. My whole passion is seeing people be successful in a measurable way.”

CUTV News Radio will feature Catherine Rocheleau in an interview with Jim Masters on November 8th at 4pm EDT.

Listen to the show on BlogTalkRadio.

If you have a question for our guest, call (347) 996-3389.

For more information on Ignite Leadership, visit https://www.igniteleaders.com

Lou Ceparano
CUTV News
(631) 850-3314
email us here

Information contained on this page is provided by an independent third-party content provider. Frankly and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@franklyinc.com

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