Sustainability and Community Engagement
Giving back is part of our DNA
At Ignite Leadership International we are fiercely committed to supporting those in need, and to reducing our footprint wherever feasible. We know we can’t do it all, so we have carefully selected a number of key projects that strongly resonate with us, to focus on.
Our More Than GreenTM approach
Ignite Leadership International embraces a More Than Green™ approach in our business activities:
- We recognize the value of people, planet, and profit as equally valuable facets to business
- We recognize this effort is a work in progress and will conduct semi-annual reviews and report the steps we are taking
- We will communicate on our successes as well as our challenges.
More than just talk, we put dollars on it
We know a lot of businesses today say they are committed. We do more than just that, we donate 2% of our revenues, up to $10,000 annually, to the pre-determined charities and causes we support. So you will want work with us, knowing your dollars are hard at work supporting those in need.
Our Annual IMPACT Report
Starting in 2018, we took a fresh look at our impact efforts and the metrics we use to measure the change we make in the world. This process is an evolutionary one, and we are committed to delivering on our promise to create positive change through business. Our IMPACT reports are designed to share our efforts with you.
The charities we have committed to support each year
|Canadian Athletes Now||Supporting our Olympic athletes who give us so much pleasure to watch and cheer for! As Olympians they become great leaders, teammates and innovators in business—traits we value and work to enhance with our clients and partners.|
|Soldier On||Supporting the members of our forces when they are injured or disabled. It is those brave men and women who allow us to live in peace and freedom.|
|Alzheimer Society - Canada||In memory of Catherine’s Grandmother who fought this disease. We believe family is so important. As a knowledge-based company, our minds are central to what we offer. Supporting people with this disease, and those near to them, is important to providing quality of life|
|KidSport Canada||Helping all kids to play sport, build leadership and team spirit, and be healthy!|
In 2019 we have a variety of initiatives to give back and donate to our community. More to follow.
In 2018, we
- Donated $8 from every ticket sold to TEDxStanleyPark purchased using our link.
- Volunteered at the WestCoast LEAF Equality Breakfast Event
- We hosted Ignite Connections Social events for business professionals & small business owners. Donations were made to our designated charities.
In 2017, we also made donations or supported the following charities that are not included in the 1% stated above:
- The Poppy Campaign
- Down’s Syndrome Research Foundation
In 2016, we also made donations or supported the following additional charities that are not included in the 1% stated above:
- Red Cross – Alberta Fires Relief
- Canuck Place Children’s Hospice
- YWCA of Greater Vancouver
- The Poppy Campaign
In 2015 we also made donations to help other charities as part of our business that are not included in the 1% stated above:
- Royal Arch Masonic Homes Funding Society
- The Poppy Campaign
- YWCA of Greater Vancouver
- The Project Change Foundation
See our How We’re Making a Difference blog post for 2015.
Where we volunteer
Just as we mentioned above, we believe in giving back. That’s why we like to volunteer and get involved in communities where we work and live.
In 2019, Catherine Rocheleau has donated 10 hours so far to community and mentoring efforts.
In 2018, Catherine Rocheleau donated 400 hours to community and mentoring efforts.
In 2017, Catherine Rocheleau donated over 150 hours to community and mentoring efforts.
In 2016, Catherine Rocheleau donated over 75 hours to community and mentoring efforts.
In 2015 Catherine Rocheleau donated over 75 hours to community and mentoring efforts.
|Burnaby Board of Trade||Membership Chair|
Women's Business Success Network -
|Access Program, |
Burnaby Board of Trade
|Business, Sales & Marketing, |
Professional Advisory Council
for Ashton College
|WestCoast LEAF Equality Breakfast||Greeter/Usher||2018|
|Hockey Night In Canada Play On! Tournament||Volunteer||2016|
|Golf Fore Gals||Volunteer (Social Media|
team, Golf Show Booth)
|102nd Grey Cup Festival||Volunteer & Training |
|Fairleigh Dickinson University -|
|Fairleigh Dickinson University – |
|Contributing Author||2010 to 2012|
|Vancouver Golf & |
|Volunteer - |
|2011 and 2012|
|99th Grey Cup Festival||Volunteer Orientation & |
Training Committee -
Orientation Manual Lead
|99th Grey Cup Festival||Coordinator -- |
Volunteer Viewing Room
|Women's Enterprise |
|Gastrointestinal Society||Board of Directors -|
|2010 - 2011|
|Canadian Society of |
|Board of Directors - |
|2010 - 2011|
Embracing the value of our team members
Best said by this Steve Jobs quote:
Great things in business are never done by one person. They’re done by a team of people.
- We regularly refer members of our team who offer contracted services.
- We create and welcome joint venture opportunities wherever possible.
- We recognize individual contributions as well as special occasions in the lives of our team members.
- We create a diverse work environment built on trust and free of discrimination, harassment and bullying.
- Suppliers are external team members. As part of our team, we aim to use suppliers who also embrace all aspects of our sustainability values.
Reduce, reuse, and recycle
We reduce our carbon footprint in travel by:
- Operating as a virtual office.
- Using technology where possible to connect with and support our clients and deliver our programs.
- Combine trips where possible to limit travel.
- Smarter scheduling of face-to-face meetings.
- Use transit where feasible (over 75% of our travel into the downtown core is taken using public transit). We have extended our use of transit and shared transportation to other areas in Metro Vancouver and during business trips.
We reduce our energy use by:
- Upgrading our equipment regularly to energy-star rated models
- Turn off monitors when away from our desk & computers put in sleep mode.
- Turn off lights and equipment when not in use.
- Engage energy saving mode for computers when not in use.
- Lights have been changed to LED where these options are possible.
- Room temperature reduced by 1 C.
- Washrooms have water-wise faucets and low-flow toilets.
We reduce our use of paper:
- We use recycled or sustainable products wherever possible
- We print double sided for most of our documents, unless otherwise requested, or where not possible
- Maintain less paper files and more electronic files.
- Our accounting is now almost exclusively electronic which significantly reduces paper and storage needs
- Our major print products are printed using a CFC certified shop on paper with a minimum of 83% recycled content
- In collaboration with our clients, we have identified ways to offer non-paper options for the work we produce on their behalf.
- All paper and cardboard products as permitted (and shredded).
- All glass, plastics, flexible packaging and styrofoam as permitted.
- All electronics, light bulbs and batteries, through charitable organizations or non-profits that embrace sustainable methods.
- Food waste is limited and avoided where possible. We participate in food waste organics program.
- Reuseable bags are used instead of using plastic or paper bags whenever possible.
- Office supplies for internal use are re-used to maximize their life.
- Equipment that is no longer required is donated or sold so others can use it.
- Use reusable cups instead of disposable whenever possible.
- Use reusable cutlery instead of disposable whenever possible.
Our Pledge for A Sustainable Community
As a small business, we are proud to be at an intermediate level.
Advancing Our Business Sustainability Efforts
In every business advancing forward is important. At Ignite Leadership we aim to be the best we can in all areas of our business efforts. The next level for our commitment to sustainability and the triple bottom line is to become a certified B-Corporation. We have begun the process to navigate this change in how we do business. Our goal is to submit our application for certification in 2019. We encourage you to do the same. More information on B Corps.