Our Team

Business IMPACT Strategist, Coach, Consultant

Catherine Rocheleau, MBA, RD
Founder & CEO

Catherine Rocheleau is a Business Impact Strategist who works with small and medium business leaders & non profits to create a thriving business where people love to work and make a positive change in the world.

Today’s employees and consumers want to do business with companies who are aligned with their values and are doing more than just making money. They also want to know employees are treated well. Catherine knows that a strong social purpose, integrated ESG (environmental, social, governance) strategies and transparent leadership creates a solid foundation for business and people to grow and prosper. It is possible to make a difference, have a profitable business and a great life.

With extensive experience as an entrepreneur, non-profit executive, board member, educator, food service and healthcare professional, Catherine’s diverse background has been instrumental in creating positive organizational change at the corporate, small business and entrepreneurial levels. Through her coaching and training programs she has successfully led, and supported clients through, change initiatives designed to boost revenues & business growth with social impact while creating stronger, happier teams, better communication, and empowering leadership.

Catherine is a Certified Executive and Business Coach, and a Master Certified Coach Trainer. She holds a Master of Business Administration in Managerial Leadership and Project Management, is an Organizational Change Professional, and Registered Dietitian. She is an international speaker, 3-time best selling author and won the Food Executive of the Year award for Western Canada.

Outside of work Catherine loves to read, spend time with family and friends, walks in nature and enjoys a great glass of red wine. She is a passionate Team Canada, Vancouver Canucks and BC Lions fan in addition to being a self-proclaimed Olympaholic.

Ignite Leadership engages other contractors for specific projects as needed to deliver the results we promise, and to ensure you receive a seamless and high quality experience.

Let us help you navigate the unique set of challenges you face in your business or career.   Book a complimentary Ignition session and let’s explore where you want to be and walk away with at least one key action step to take right away!

To work with a mentor, or explore how to ignite change …

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