In the News

As an active business community participant, Ignite Leadership’s founder and CEO, Catherine Rocheleau, is often featured in the media or recognized for her contributions.


The Game Changer Volume 4 achieves #1 International Best Seller status — November 26, 2019

The fourth book in the best selling Game Changer series, this new release is co-authored by 26 authors each sharing their own inspirational story that changed their lives.   This is the 3rd Best Seller Catherine has authored.

Catherine’s chapter, Disrupting the Status Quo: Changing the Rules of Business, walks the reader through her struggle after an assault, followed by 2+ years of recovery to regrow her business – albeit with a major pivot and very clear mission!

In her author interview, Catherine Rocheleau shares more about her story, the experience of writing it and coming through a traumatic incident to live her purpose.  Access the interview using the QR code below or this link.

Catherine Rocheleau accepts the role of Chief Ambassador for the Burnaby Board of Trade

As a long time member of the Burnaby Board of Trade, Catherine has served on the Membership and Women’s Business Success Network Policy Committees. Catherine has also participated in Business Walks, Membership Drives and acted as an Ambassador for many years, helping new members become more active and better access maximum value from them membership.

In March 2018, the BBOT appointed Catherine as the first Chief Ambassador.  In this volunteer role Catherine will liaise with BBOT staff, Ambassadors and members to enhance member engagement, share insights from members and promote the benefits of membership in the Board of Trade to business leaders.

Catherine Rocheleau of Ignite Leadership International to be Featured on CUTV News Radio

Posted: Nov 06, 2017 7:01 AM PST


 My whole passion is seeing people be successful in a measurable way.”

— Catherine Rocheleau


— If you want to make a change, how are you going to know whether it’s effective and how quickly are you going to know that it’s effective? How are you able to evaluate and measure change?

Ignite Leadership International is a consulting and coaching firm that helps organizations implement change. Led by its founder, Catherine Rocheleau, Ignite Leadership has worked with small and medium-sized businesses to improve their leadership for over 25 years.

“For me, what I try to bring to my job is an excitement and passion for the change process,” says Rocheleau. “It’s a tough process to go through; it’s not always fun. But gaining the clarity of the end result, learning as you go and being willing to adapt is essential for success.”

Ignite Leadership combines both the soft skills of interpersonal communication as well as the hard metrics so organizations can see improvements in real time and adapt to today’s ever-changing world in a successful way.

“We have a real focus on team dynamics, communication and leadership,” says Rocheleau, “but everything we do is tied back to business metrics as well. We want to know the work we do together is actually making a significant difference within the organization.”

Sometimes what businesses think is their problem area is something completely different. Sometimes it’s the systems within the organization, but, says Rocheleau, it will usually start with a leader.

“It is not uncommon that I peel back the layers to identify a problem that is different than that originally identified by the client during our initial meeting,” says Rocheleau. “Clients have to be willing work on the real challenge and make the needed changes for us to be successful.”

Rocheleau says she sees leaders as having lifelong passion and engaging in lifelong learning. Leadership is a role. It’s not necessarily attached to a position. Leaders are the people who support change to making things better.

“How do we make sure, if there are communication problems or performance problems, that we’re actually dealing the root cause,” says Rocheleau. “Those are the things I think are really important to focus on.”

Coming from a background in the food service and healthcare industries, Rocheleau holds a master’s degree in managerial leadership and project management, as a well as an executive coaching certification.

“I’ve always been very interested in making things work well and to see people improve, so for me, to see the success at the other end, that’s really what drives me,” says Rocheleau. “I love to see people make that shift that’s going to help them to be better. My whole passion is seeing people be successful in a measurable way.”

CUTV News Radio will feature Catherine Rocheleau in an interview with Jim Masters on November 8th at 4pm EDT.

Listen to the show on BlogTalkRadio.

If you have a question for our guest, call (347) 996-3389.

For more information on Ignite Leadership, visit

Lou Ceparano
(631) 850-3314
email us here 

Distinctive Women Magazine recognizes Catherine Rocheleau and other leading women across Canada.

The 2017-2018 issue of the Distinctive Women Magazine was launched in Vancouver on October 12, 2017.  Distinctive Women Magazine is a national publication and online community of successful women in a wide range of fields and careers.  Catherine Rocheleau, CEO & Founder of Ignite Leadership International® is a leadership expert experienced in working with corporations, governments, the public sector and non-profits. Catherine specializes in helping small to medium sized companies’ performance by improving team dynamics. With years of experience in addressing internal problems, she has a unique perspective. “I want my approach with clients to be solution-focused with measurable results and impact. It’s important — that whatever we’ve done together — we’ve made a significant difference” says Rocheleau.     View her full profile 

Press Release — Worldwide Business  with kathy ireland®

For Immediate Release:

Worldwide Business with kathy ireland® Highlights How Ignite Leadership International Helps Challenged Businesses Work More Efficiently 

Company Leader Will Discuss How Vivial Helps Businesses Connect and Engage with Customers

Tune in to Fox Business Network as sponsored programming on Sunday, May 21, 2017. See market-by-market listings below.

Los Angeles, CA – May 16, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Catherine Rocheleau, Founder and CEO of Ignite Leadership International, a team of business-savvy professional consultants who are dedicated to turning dysfunctional or challenged workplaces into businesses that are built on trust, strong leadership, effective communication, good processes/systems and positive team dynamics.

Ignite Leadership International helps develop better leaders and better teams who are more engaged, enhance existing or develop new business and communication skills, align systems to improve productivity, reduce costs, increase revenue and amplify learning. The company was founded in 1989 and is headquartered in Vancouver, British Columbia.

Rocheleau says that the team of professionals at Ignite Leadership International is not an average team. She explains, “I’m not a typical consultant or coach. Typical consultants tell you what’s wrong, write you a report and then leave it to you to implement. A coach may help dig deep, but not actually give you the solution. I tend to be more solution-focused, and I measure those results. I really want to know that whatever we’ve done together has made a significant difference.”

JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is delighted to feature Ignite Leadership International. He says, “As companies strive to grow, there can easily be some hiccups along the way. But when those roadblocks arise, Ignite Leadership International is there to help. This inspiring company is great for helping companies boost engagement, learning and profits. We couldn’t be happier to have Ignite Leadership International on our show.”

For more information about Ignite Leadership International, visit and tune in to Fox Business Network as sponsored programming on Sunday May 21, 2017 at 5:00pm EST.

# # #

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly business television program featuring real world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.

Visit for detailed airing schedules or check local listings.

Ignite Leadership  on the set of Worldwide Business  with kathy ireland®

In December 2016, Catherine Rocheleau was interviewed by Kathy Ireland for an up-coming episode of Worldwide 16-11KIWWB_3793_IgniteLeadershipBusiness with kathy ireland® – a Fox Business Network as sponsored prgramming.  This episode will feature how Ignite Leadership assists businesses with team dynamics, communication and leadership.  A Facebook Live video was released on December 1st.  The TV episode will be released in Spring 2017.



Distinctive Women Magazine features Catherine Rocheleau in 2016 – 2017 Issue

2016-10-19-19-11-30 “Activate and achieve.”

If corporate teams are orchestras trying to make music, Catherine Rocheleau is the band leader helping them hit all the right notes.

A leadership expert experienced in working with corporations, governments, the public sector and nonprofits, Catherine also specializes in helping small to medium sized companies’ performance by improving team dynamics. With years of experience in helping companies address internal problems, she has a unique perspective.

“Clients may not know how to get employees engaged and motivated. I can identify the starting point because I see the big picture.”

Using multiple approaches from leadership or team coaching, self-directed training and communications, Catherine guides businesses to greater success by pinpointing critical issues thwarting growth.         View the rest of Catherine’s profile 

Speaker Panelist at Ignite III Conference in Toronto, ON – November 11, 2016

Ignite III Speaker imageCatherine Rocheleau will be speaking at the up-coming Distinctive Women’s IGNITE III Conference in Toronto, ON as part of the Ignite Your Business Panel.  This panel will will help attendees become motivated, invigorated and inspired to take business to the next level! Catherine will join other leading business women including:  Barbara Cartwright, Canadian Federation of Humane Societies, Dr. Agatha Bis, Smiles By Bis, and Colleen O’Connell-Campbell, ScotiaMcLeod.

Actionable Conversations confirms Catherine Rocheleau as a certified Actionable Consulting Partner (ACP).

icon_conversationsAugust 2016  Actionable has over 81 partners in 4 countries and 10 time zones,  Actionable proactively seeks out the very best independent and boutique consultants the learning industry has to offer. They describe their ACP teams as “accomplished, curious, generous and fun—amazing people on an aligned mission to change the world of work.”

Actionable Conversations is a unique and flexible platform that offers organizations of all sizes the ability to drive real change on an individual, team and organizational level, with measurable behaviour change and leader impact.   Catherine Rocheleau and Ignite Leadership are thrilled to add this new training and skill development platform to our menu of services designed to help build better leaders, better teams and amplify learning!

Certified DISC & Motivator Practitioner Designations Achieved with Assessments24x7

October 5, 2016   Catherine Rocheleau became certified in both the DISC and Motivator Assessments. disc-cert-emblem These behaviour assessments are a valuable tool for organizations, leaders and individuals who want to better understand themselves, how they can interact better with others, how to create a stellar team, who will be a good fit for their organization and more.  Learn More

Catherine Rocheleau is a featured author in the International Women’s Leadership Association’s Magazine – September 2016

trust2016-250x333Trust is the Bottom Line for Great Organizations is a feature article in the Trust Issue of the Inspirational Woman Magazine, released in September 2016 by the International Women’s Leadership Association.   Catherine’s article, featured on page 26, is quickly summed up in her closing paragraph, “When you lead by example, be true to yourself and recognize no one is perfect, or has the only answer, and engage others in conversations, rather than just telling others what you want, you will earn trust from others and they will return that trust with performance and engagement. Trust is the bottom line on which great organizations thrive.    Read the entire article

Catherine Rocheleau showcased in the 2015-2016 Distinctive Women Magazine

October 1, 2015   Catherine Rocheleau, Founder & CEO of Ignite Leadership International ® has joined an exclusive network of industry leaders and upper-echelon performers featured in the national DW Cover 2015-16edition of Distinctive Women Magazine.

This national publication and online community showcases exceptional entrepreneurs and outstanding achievers. Leaders in every industry, business, profession and vocation – these are Canada’s Distinctive Women. This community of bold, dynamic and ultra-successful women is coming together, blazing new trails as they move forward, while still giving back to the places they call home. Living their passions and their dreams, they’re inspiring many more to join them!         Catherine’s Profile

Ignite Leadership International® hosts a book launch event for Sustainability Author and Leadership Educator, Steve Schein, PhD – August 10, 2015

Orimage001 (2)egon based author, Steve Schein, shares his findings and insights on the psychology of sustainability leaders and how they are able to undertake transformational change within their organizations.  This event will include great networking with other business leaders, professionals and entrepreneurs.  Pick up a copy of his book “A New Psychology for Sustainability Leadership“.

Catherine Rocheleau will be a guest speaker at the Summer Achievements Award Ceremony for Ashton College – June 2015

As the Guest Speaker for the upcoming 2015 Ashton College Summer Achievements Award ashton college logoCeremony, Catherine Rocheleau has been invited to share her own success story and how practical education will benefit students as they advance in their new careers.

Catherine Rocheleau is selected to speak at the Spark Women’s Leadership Conference in Fort Saint John, BC — May 2015

It is with great honour, we announce Ignite Leadership International’s Founder & CEO, and Award Winning Best SPARK Conference logoSelling Author, Catherine Rocheleau will be leading a breakout session at the Spark Women’s Leadership Conference in Ft. St. John on May 12, 2015.  The session, called “Introverts – Leadership Underdog or Shining Star” will guide participants through three main personality styles, how personality styles impact a person’s leadership style and how tapping into their inner power can enable them to engage, empower, lead change, and be the shining light of their organization.

Catherine Rocheleau to Speak at the Ultimate Women’s Conference in Denver, CO  — January 2015

Ignite Leadership International ™ Founder & CEO, and Award Winning Best Selling Author, Catherine Rocheleau, will be speaking at the upcoming Ultimate UWC headerWomen’s Conference in Denver CO.,  February 6 – 8, 2015.

Catherine will be participating in the VIP Day event, a participant in some coaching sessions with other speakers, and speaking on how you can Add SPARK and Grow with Vision in your business!    Join over 100 other women entrepreneurs to build your network, create phenomenal joint ventures and learn fantastic insights that will start your year off on the right foot!


Ignite Leadership International™ Receives Thank You for supporting Golf Fore Gals  and charity The First Tee of Greater Vancouver YMCA  – September 2014

“I want to personally thank you for your contribution to our tournament on September 20th.  In addition to helping out The First Tee of Greater Vancouver YMCA – your advertisinthefirsttee_logog contribution to Golf Fore Gals allowed for us to be able to hand out the Pace of Play document to every golfer, AND subsidized the printing of the rules cards to include in our passport – which meant more money to our charity.

As you know, this year our charity of choice was The First Tee of Greater Vancouver YMCA – and we raised $2800 for them with special events during the year, and FUNdraising at the tournament.  They tell us this is huge as it is enough to put 30 kids through their program at no charge.  It feels good to give back to an organization that does so much for kids – using golgolf-fore-galsf.

This event was very successful this year – thanks for your willingness tohelp out with advertising and making the event the best it can be.  I appreciate the support you show Golf Fore Gals; we are grateful.”

Diane Fru

Best Selling Author, Catherine Rocheleau, MBA, receives ‘The Quilly Award’ from The National Academy of Best Selling Authors at a Gala Event in Hollywood California.   September 26, 2014.

Quilly Award Recipient - 2014

Best Selling Author, Catherine Rocheleau was presented with a Quilly Award for contributing to “The Winning Way”.  Her contribution featured “3 Attributes to Ignite the Leader Within”.  The Gala event was attended by over 200 other Best Selling Authors including Mark Victor Hansen (author of The Chicken Soup for the Soul series), JW Dicks, Nick Nanton, Peter Diamandis and Lisa Sasevich.

Watch the Gala Video


Press Release:  Leadership Coach Catherine Rocheleau Signs Publishing Deal With CelebrityPress For Book, “The Winning Way”  April 9, 2014

Catherine Rocheleau will team with CelebrityPress, a leading book publishing company, and several of the world’s leading business professionals to release the new book, “The Winning Way.”

North Vancouver, BC – April 9, 2014 – Catherine Rocheleau, Founder and CEO of Ignite Leadership International™, has joined a select group of leading business experts from around the world, along with best-selling author and speaker, Brian Tracy, to co-write the forthcoming book titled, The Winning Way: The World’s Leading Entrepreneurs and Professionals Share How They are Winning in Life and Business and You Can Too! Nick Nanton, Esq. along with business partner, JW Dicks, Esq., the leading agents to Celebrity Experts® worldwide, recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

read more

Ashton College invites Catherine Rocheleau to join Professional Advisory Council (PAC) – April 2014

Catherine Rocheleau has accepted a role as Program Advisor on the Professional Advisory Council for Business, Sales & Marketing and Human Resources at Ashton College.  Ashton College is an accredited educational institution located in downtown Vancouver offering innovative, personalized, and fully comprehensive learning experiences to both domestic and international students.

Burnaby Board of Trade recognizes 2013 Volunteers — January 20142014 Volunteer Recognition

Catherine Rocheleau was recognized for her service over the past year.  Catherine serves on the Membership Committee, is an ACCESS Program Connector and a BBOT Ambassador.

 Catherine Rocheleau Recognized by America’s PremierExperts   — November 2013

AmericasPremierExperts2013 certificate croppedCatherine Rocheleau has been selected to contribute to an up-coming book with Brian Tracy, called “The Winning Way”.  America’s PremierExperts recognized Catherine for her commitment to publishing expert content for the benefit of consumers and journalists.

Ignite Leadership International takes the Pledge for a Sustainable Community — August 2013


What does taking the Pledge mean for your business?

It means demonstrating to the community that your company cares about the environment and wants to reduce its impact. Your commitment can be as simple as turning off the lights, printing double-sided, or composting food waste. Or if you’re already doing something great, tell us about it!  (source:          

  Learn more about our efforts

Business In Vancouver Excellence Series – Leadership     March 2012

Catherine Rocheleau is featured in this prominent Vancouver, B.C. publication.

Catherine Rocheleau serves as a Burnaby Board of Trade Ambassador

“BBOT Ambassadors generously volunteer their time and expertise to help members connect and network. Their dedication is helping us build a vibrant business community.”

bbot_logo  2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017

“Smart Women Live Their Why” book becomes an Amazon #1 Best Seller (Business Consulting)  — September 2011

 featuring….     ”Become the Leader of Your Change”  (Chapter 54)  written by Catherine RocheleauLiveTheirWhy300

This anthology is written by 55 amazing women entrepreneurs worldwide.  Each author shares how and why their passion has fueled their entrepreneurial endeavours.  Each chapter is thought-provoking and offers insightful business and personal development tips, ideas and more!

Let us help you navigate the unique set of challenges you face in your business. Contact us today to explore how we may be able to help you, your business, your career or your team!

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