About Us

Focused on advancing companies

Ignite leadership is a team of business savvy professional consultants, focused on removing business growth roadblocks, to facilitate success for organizations, their employees and customers. Through a comprehensive offering of consulting, coaching and training, and hands on execution, Ignite Leadership has the ability to navigate business challenges in every department of your organization, get everyone engaged, solve problems, activate and execute critical projects, and implement sustainable improvements.

Our Vision

We embrace a world where every business is profitable, has a workplace that supports people to grow and thrive and creates positive change in their community and the environment.

Our Mission

Ignite Leadership collaborates with business leaders to align purpose and profit to lead profitable businesses that have a positive social impact. They transform their organization to create meaningful places where people love to work while business grows and thrives. Our MoreThanGreen™ approach drives our efforts to consistently deliver on our promise, be a great business partner, great citizens and environmentally responsible.

A long history of success

Catherine Rocheleau, founded the company over 25 years ago, and since then she has worked closely with clients from many industries in the for-profit and not-for profit sectors.  By supporting their growth and providing expert project execution, Ignite Leadership has helped identify organizational gaps and solutions to spark growth, employee engagement and leadership.

Catherine’s passion is working with leaders and teams to create high performing and meaningful environments where pride of work is fundamental.  Catherine has built Ignite Leadership on her expertise, and in surrounding herself with a capable team of professionals. Together they form an outstanding resource for organizations interested in growth and success.

A passion for inspiring growth

A seasoned and articulate communicator, Catherine Rocheleau has a passion for helping people advance professionally. She is often invited as a guest speaker at conferences and business events near and far, is a certified executive and business coach, coach instructor, and mastermind host. It’s second nature for her to provide support and motivation to others based on her integrity, experience and desire for continuous improvement.

Our Values

Our values underpin our approach to business, how we interact with people and the change we want to create.

  • Integrity     –  Trust is a fundamental cornerstone in how we do business and live life.  We stand behind our work, our word and our commitment to do and be our best.
  •  Learning   –  We embrace life-long learning.  The world around us changes continually.  As we become aware new information, approaches or identify needs, we focus on acquiring, integrating and sharing information and actions in a positive and thoughtful way.
  •  Teamwork  – We believe the best we have to offer our clients and the world around us comes from collaboration, communication and commitment to exact positive change.  Teamwork allows us to create solutions greater than ourselves alone, and provides the enduring results we strive to achieve.
  • Leadership –  This may go without saying based on our name, however we believe leadership allows us to instill confidence in what we bring to our clients, and elevates us to do more, be better and engage others at every turn.
  •  Continuous Improvement – As leaders in our field, we are never satisfied with the status quo.  We strive to review and revamp our approaches, tools, skills and results to remain on the leading edge.  The work we do with our clients, in our volunteer and mentoring roles create the foundation for those around us to embrace continuous improvement in what they do too.

What makes us different?

Over our years in business, we have morphed ourselves to better meet the needs of our clients.  Today we focus on helping organizations and their teams do the same while creating a meaningful and productive environment.   If B-Corp certification is in your future, we can guide you.

If we look at the definition of morph

to change smoothly from one image to another by small gradual steps

it clearly reflects how we help our clients.  Our ability to see the big picture and distill it down into small, achievable steps allows for a smooth integration of improvements and changes, behaviour change and more!  We recognize that every client’s metamorphosis is unique and therefore we adapt our approach while moving you from where you are today to where you want to go, and measure the shift along the way.  Unlike many other consultants, we do more than support you through the planning phases, we will also support you with project execution if needed.

 The benefits of engaging with Ignite Leadership

Ignite Leadership has gained the respect of many organizations across British Columbia and North America, by offering collaborative, valuable support to leaders, managers, and their teams. It’s a win/win situation, where organizations and their employees’ benefit, but also their customers’ benefit because of the overall improvement in service, guided by Ignite Leadership, is realized.

Through our MoreThanGreen™ program when you work with us, you help others too.  We donate up to 2% of gross revenues to charity.  Working with us means you are helping others too.

In 2018 we proactively began the process to certify as a Benefits Corporation (B-Corp).  Becoming a Certified B-Corp is another way we are striving to balance our purpose, values and profit while having a positive and measurable impact on the world we live in.

Challenges our clients face

We have worked with dozens of unique clients, each one facing a different set of issues in their growth. Whether you want to pivot, add something new, or undertake a major shift, we have an approach to help you.  We often hear the following concerns from our clients:

  • Our business is ready to grow, but we lack the systems to support the growth
  • We want to become a B-Corp but don’t know what steps to take, or lack the time to pull it together.
  • Our team regularly complains about inefficiencies but they don’t know where to start to make necessary changes
  • Our internal resources are stretched, and this is causing projects to be sidelined
  • We could use some help to move projects forward while maintaining daily operations
  • Our team has changed and we need to gel again
  • We want to help our teams understand our new strategic plan in a way they can relate to in their own role and work assignments.

These are all scenarios we can help you with.

If you are ready to creating a meaningful workplace, or create change to advance your organization, contact us today or book an Ignition Session to learn how we can assist you and your team be a difference maker.


Follow by Email