Announcing… Ignite Your Social Media – A Guide for Professionals

I am really excited to (finally) announce the release of my latest book —  “Ignite Your Social Media — A Guide for Professionals”.

This book has gone from concept to reality over the past year.  Prompted by a friend and colleague because I understood this medium as a communication channel and I was successfully using social media to drive business.  At first my reaction was “I can’t write a book on social media because I’m not a social media expert.”  In response to this I heard from colleagues that they recognized I understood the challenges they face with time, privacy, professional ethics and image.

I then agreed it was a void I had to fill!  Over the past 4 months I have researched, learned and shared information and experiences with social media from a professional’s perspective.

 In typical “Catherine” fashion, “Ignite Your Social Media” is organized for effective use and filled with high-value information and engagingly-shared personal experiences.

This is a book designed to offer a clear business perspective and operational guidelines to what may have seemed daunting (or frivolous) to the business owner/entrepreneur.

In a business climate where “risky is the new safe”, this book will get you past your fears. Well done, Catherine!

                              Bonnie Sainsbury, LeftBrain-Media & social media guru

Here is an excerpt….

Who to connect with?

The purpose of social media is to have ¯followers or ¯connections, people with whom you communicate.  Without followers your communication on social media would be no different than talking to a blank wall.  The goal is to establish two way conversations.

Who you accept in your social network, or who you follow, is voluntary.  Every person on social media is there to connect with others.  Unfortunately, there are also spammers who follow everyone and inundate your ‘inbox’ with useless messages or offer illicit or malicious content. Most social networks have a way to report spammers and/or have a way for you to block them from following you.  You can also stop following them.

Social media is effective only when you grow your list of connections.  When you start out, you can search for friends, colleagues or others you know who are using social media and follow or invite them to connect.  This lets them know you are now part of the community.  Many will follow back or accept your invitation, particularly if they know you.  If they don’t, don’t despair – others will join your community.  Just be patient and keep at it.

For example, during my first five months on Twitter, my list of followers was slow to grow, going from 0 to 70.  It seemed to plateau at that level for awhile and then it began to grow again, increasing to 500 within the year and 1000 within 2 years. Growth is continual.  My Facebook friends increased slowly but steadily, but many were not engaged while others were prolific.  When I began to really use LinkedIn, the number of connections grew steadily, and the sphere of connections also expanded a lot.  I now try and connect on all social media platforms with people I have met so that we can keep connected beyond our face to face meetings.

Social media is not a media.  The key is to listen, engage, and build relationships.

David Alston

 Order Your E-book or Print copy TODAY

Are Your Marketing Messages Connecting You with Your Ideal Client?

Today I attended the Business in Vancouver Business Excellence series event on Marketing.  This event was a great opportunity to connect with new people in a wide variety of industries but also to hear more about how three very different companies are facing current marketing challenges. [Read more…]

Feedback

When you think about feedback, what comes to mind? 

Does it invoke a positive thought or experience or a negative one?

Feedback is a powerful tool that allows you to communicate information to another person.  This information can be positive, inspirational, thoughtful, and valuable.  At the opposite end of the spectrum, feedback can be negative, hurtful, pr thoughtless.  Sometimes, feedback can be neutral — neither positive or negative, and when given you wonder what point they were trying to make. [Read more…]

The Power of Words

Last week I was reviewing some on-line articles and one article “Top Companies are Guided by These Three Best Principles”  got me thinking about how key communication is within any organization – virtual or traditional.  As I write this article I am working with a client to implement significant changes in how the entire team functions at every level of the organization.  Key areas that have suffered include communication and collaboration.  The breakdown that had occurred was having negative effects on staff engagement, inter-departmental cooperation, and the quality of work performed.  Employees were feeling under-appreciated, stressed, and frustrated. [Read more…]

New Resource for Biz Professionals

Every day I hear clients and colleagues describe how their efforts on social media are underwhelming, frustrating or why they don’t have time to learn how to use it.  Is this you?

I was an early adopter with social media and I learned as I went along.  Because I was using a variety of  social media platforms and learned quickly, I have been asked by clients, colleagues, and friends to help them. [Read more…]

Leadership – it’s challenges and opportunties

John Furlong recently spoke at the TEDx-SFU event in Vancouver.  I hope you will enjoy his talk and gain some leadership insights.

[Read more…]

Marketing Shifts to Grow Your Business in 2012

Our Ignite Leaders Membership Call will be

held on December 9th at 11 am PST!

 This call is open to everyone, as my gift to you! 

Topic:    4 Marketing Shifts That Will Help You Quickly Grow Your Own Radiant Business in 2012

Guest Speaker:  Wendy Burge, Radiant Edge Consulting [Read more…]

Can You Answer “What Do You Do” Clearly?

Over  the past several weeks I have been attending a lot of networking events.  Each time I meet someone new, I get asked what I do.  I am sure you can relate to this if you attend a business meeting, conference or networking events.  When asked this question, are you able to answer the question in  clear and concise way that results in intrigue and interest yet is authentic?  Will you be remembered after the event is over?  Does your response get you referrals? [Read more…]

Don’t Be a Lone Ranger

As a business professional you are a leader in your own right.  You are the leader of your career – whether that is as an employee in someone else’s company, or as an entrepreneur leading your own business.  Each of us become part of a larger network in the business world.  Our relationships with others becomes our power network – a platform from which we can grow and develop.  Many entrepreneurs and professionals become lone rangers… working in isolation because they have an insurmountable list of things to accomplish.

When I attend networking events with a lot of employed professionals, I find networking is very different than when networking in a room filled with entrepreneurs.  I often wonder why the two groups are so different. Connecting with others, regardless of your employment status should be the same — to build relationships with others. [Read more…]

Proposals… making them work

Have you been asked to create a proposal and this task stopped you in your tracks?

Are you creating winning proposals?

If not, our up-coming Ignite Leaders Membership Webinar  is for YOU!! 

123RF Stock Photos

Every year I am asked by companies or organizations to submit a proposal for a project or contract.  At first this was a daunting task.  What do I include?  How long should it be?  How do I make my proposal stand out from others yet follow their format?  The questions were never-ending and I was unprepared to construct my proposal quickly when an opportunity arose.

Realizing I was missing the boat, I decided it was time to create a template for myself, with information available at my finger tips which I could use, edit or delete – depending on the proposal.  Creating my own template was a huge time-saver and streamlined the process for me.
Many businesses are required to write very long and lengthy proposals which takes weeks, and many people to write.   In contrast, most small business owners and middle managers are asked to write smaller,  more concise project proposals.  Although smaller and shorter, they are no less important in moving your business or organization forward.

Over the past few years I have assisted clients to create project proposals which created  a successful outcome.  This month, I will share some of these insights with you.

Open to members only, this webinar will:

  • outline the reasons a killer proposal is vital to your business
  • guide you through 5 key sections to include in your proposals and
  • how to make your proposal stand out from the crowd.

Don’t miss out on this and other up-coming webinars for our members. 

Join today as a Charter Member and SAVE!

Annual membership is only$157 (regular $197).

 

 

RSS
Follow by Email
Facebook
Facebook
Google+
http://www.igniteleaders.com/tag/communicate">
YouTube
YouTube
LinkedIn
Instagram