Showcasing Your Business to Achieve Results!

I am thrilled at the opportunity to be able to showcase my business, Ignite Leadership International® at the Burnaby Board of Trade’s Showcase & Expo on May 25, 2017 from 2:30 – 6:30 pm.

This showcase includes over 50 B2B exibitors, over 500 attendees to network with, and an oppotunity to particiate in three new seminars.

Showcase ticket 2017

Why is it important to showcase your business?

As a small business, one of the major stumbling blocks to growing your business is lack of awareness by potential clients.  People can’t do business with you if they don’t know you exist.  Imagine that!!

When you participate in a trade show event, or have a display table at a seminar or community event, you open up the doors and let people know you are in the marketplace.  You never know who may walk by your booth or display and recognize how you can solve their problem.

ILI Banner

What is your goal in participating?

I was in the unfortunate position of having to step away from my business for almost 8 months,  Despite several attempts to return earlier, I was unable to speed my return.  As such, my client base dried up when exisiting projects came to a conclusion during my absence.  Although I faced a huge obstacle in rebuilding my business after this break, I was confident building new relationships and reconnecting with prior clients and colleagues would help fast track the process.

Making a connection with as many business leaders as I can and sharing a bit of what I do became the focus of my efforts.  Notice, my goal for the showcase is not to sell.  Why?  Because people want to business with people they know, like and trust.  The showcase is exactly that.  An opportunity to tell the 500+ attendees what is going on in my business world and what solution(s) I have to offer.

 

Create a Theme or Focus

Most businesses have a wide range of products and services they offer to customers.  It is difficult to try and sell to everyone.  Find out what kind of people will be attending the show and create a theme or focus that will appeal to a majority of those attending.  You goal is to attract as many people to your booth as possible so you have an opportunity to make a great impression.  If you don’t narrow your focus, you may look too scattered and they may rule you out!

Have other materials not on display for other areas of your business to share if needed — better yet, get their card and offer to send the information by tomorrow.

 

Once you know your goal, what next?

Conversation is King!

During the showcase itself, it is important to have knowledgable personnel in attendance at your booth

www.freedigitalimages.net

www.freedigitalimages.net

or display table at all times during the trade show, or when display tables are open.  You want to try to engage as many people as you can in short, inquiry style conversations.  You want to learn as much as you can about them.  Ask for their business card for a draw and record a few details about them on the card to help you in the follow-up after the show.  Remember, at the show, you are the star and should shine!

Collateral has a supporting role!

It is important to have some collateral for you to share with attendees – flyers, rack cards, etc.   I usually also have a calendar that allows me, and those helping in my booth, to book meetings (in person or phone) on the spot, where I know I have time available.  Booking an appointment while you are front of mind with your potential customer helps you move along the know, like and trust scale faster.  

If you have a book or another small item people can purchase at the show that supports your The Winning Way my covertheme/focus, by all means offer it for sale. Have lots of change in a cash box or use a web-based payment app to accept payments quickly and easily. Have someone available to process these transactions for you so you can focus on your staring role!

Don’t overlook other Exhibitors

It is important to interact with other exhibitors during slower times of the show.  This offers two benefits.  One, you can introduce yourself and your business – give them your business card.  Secondly, you can learn about them and what they do, and obtain their business card.  Look for opportunities to help each other.  Do you have a similar target client?  Do you have products/services which could align nicely and help both of you grow business?

Leaders Measure Results

Leaders measure resultsAfter each tradeshow, determine how much collateral was used, how many business cards you received in your draw, how many are good leads, and how many did you move along your sales funnel process?  What was your return on investment?

 

The Follow-Up Rules

Like every staring role, its what comes next that can make or break the outcome!  If you have collected a number of business cards or booked appointments, respond to every person within 24 hours or less!  Yes, I said 24 hours or less!  Have something new to share them.  I frequently use an e-book or my chapter in “The Winning Way” or a recent article, tool or resource that reponds to the theme shared in my booth.

Once you have made that initial follow-up contact, continue to work your sales funnel system to build a trusting relationship and hopefully move them from potential customer to current customer!

 

Can we help you and your business ignite results?   Book a complimentary Ignite Call and let’s find out.

Press Release – Worldwide Business with kathy ireland

For Immediate Release:

Worldwide Business with kathy ireland® Highlights How Ignite Leadership International Helps Challenged Businesses Work More Efficiently 

Company Leader Will Discuss How Vivial Helps Businesses Connect and Engage with Customers

Tune in to Fox Business Network as sponsored programming on Sunday, May 21, 2017. See market-by-market listings below.

Los Angeles, CA – May 16, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Catherine Rocheleau, Founder and CEO of Ignite Leadership International, a team of business-savvy professional consultants who are dedicated to turning dysfunctional or challenged workplaces into businesses that are built on trust, strong leadership, effective communication, good processes/systems and positive team dynamics.

Ignite Leadership International helps develop better leaders and better teams who are more engaged, enhance existing or develop new business and communication skills, align systems to improve productivity, reduce costs, increase revenue and amplify learning. The company was founded in 1989 and is headquartered in Vancouver, British Columbia.

16-11KIWWB_3754_IgniteLeadershipRocheleau says that the team of professionals at Ignite Leadership International is not an average team. She explains, “I’m not a typical consultant or coach. Typical consultants tell you what’s wrong, write you a report and then leave it to you to implement. A coach may help dig deep, but not actually give you the solution. I tend to be more solution-focused, and I measure those results. I really want to know that whatever we’ve done together has made a significant difference.”

JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is delighted to feature Ignite Leadership International. He says, “As companies strive to grow, there can easily be some hiccups along the way. But when those roadblocks arise, Ignite Leadership International is there to help. This inspiring company is great for helping companies boost engagement, learning and profits. We couldn’t be happier to have Ignite Leadership International on our show.”

For more information about Ignite Leadership International, visit IgniteLeaders.com and tune in to Fox Business Network as sponsored programming on Sunday May 21, 2017 at 5:00pm EST.

# # #

About Worldwide Business with kathy ireland®16-11KIWWB_3793_IgniteLeadership

Worldwide Business with kathy ireland® is a weekly business television program featuring real world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.

 

Visit www.tvwwb.com for detailed airing schedules or check local listings.

 

How Conversations Will Help Your Business

According to research conducted by Gallop, trusting conversations between a manager and their employees is the best way to engage employees.  Engaged employees are happier, more productive (c) alexwhite www.fotosearch.com Stock Photographyand innovated.  These factors boost the success a business can achieve.

So, my question for you, how do you, as a manager, leader or entrepreneur (particularly if you are at the top) stay motivated and engaged?

A New Approach

I am thrilled to be introducing a new program designed to stimulate great conversation between participants, help you learn more about key business successes, and motivate you personally and professionally to take action and lead change.

Leading business books like Good to Great, the Purple Cow, Pivot, Developing the Leader within You and many more offer readers great success insights that can help each of us be better at what we do.

How many of these insights do you implement after reading a book?

If you’re saying to yourself, not too many, you are not alone.  We are all busy and implementing new habits into our busy lives is difficult without daily commitments to yourself and your goals. Consistency = change success.

Amplify Learning

Coffee and Conversations offers a unique approach to network with other motivated, like-minded business leaders, help identify and extract key learnings from leading business books, dissect and share insights with the group, and create an action item you can commit to for 30 days.  Our daily on-line check-ins take less than 2 minutes a day for 30 days but, most importantly, they keep your action item top of mind.conversations-iphone

Unlike book clubs where you must commit to reading a different book each month, Coffee and Conversations provides you with a short synopsis of the book which take about 10 minutes to read prior to the meeting.  During the meeting, your Leader will facilitate discussion by asking probing or thought-provoking questions. This approach not only amplifies your learning, it also saves you time and improves your own engagement in your job.

Will You Join Me?

Join me in late March 2017 for our first 4-month Coffee & Conversation series.  I will be hosting a group in the Metro Vancouver area, and an on-line group via video-conference.  Space is limited for each group to ensure each participant has an opportunity to share.

 

Eventbrite - Coffee & Conversations Business Group (4 part series) - Vancouver BC

 

PS — If you aren’t in Vancouver BC, or you would prefer a Virtual Group format, please add your name to our notification list.  We will launch a Virtual Coffee & Conversations Business Group in April 2017.

Add me to your notification list

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