Catherine Rocheleau

continued from Our Team

A lifelong learner, Catherine brings the skills of coach, strategic planner, consultant, project manager and trainer to each assignment, enabling her to adjust her focus as the circumstance requires: to business leaders, the organization and all its stakeholders, and/or the functional objective at hand. Early in her career she enjoyed notable success in the food and nutrition industry––including Food Executive of the Year for Western Canada, an award that recognized her forward-thinking and people-oriented management style. Successes––as well as a few inevitable setbacks––inspired Catherine to continue to align her work with her passion for business excellence. As a result, she deepened her practical business expertise with a Masters in Business Administration in Management Leadership and a Diploma in Project Management. Certification as an Executive Coach, Business Coach and Master Certified Coach Trainer followed, sharpening her perceptual and motivational skills.

For more than twenty five years as leader of Ignite Leadership International, she has enjoyed a thriving professional practice that has included servicing multiple small and medium sized organizations, working with executives and employees to hone their business skills, reduce costs, grow the business and increase revenues. Her extensive on-the-ground involvement and plainspoken, pragmatic approach together with high professional standards make her highly sought after by a broad range of clients. Catherine was recently seconded to act as Executive Director, charged with diversifying a not-for-profit organization in the food sector, and as a direct result of her efforts overseeing the organizational team, succeeded in increasing revenues sevenfold over the course 24 months.

Asked what motivates her, Catherine will cite an insatiable curiosity and personal desire to learn. She takes pride in being light on her feet, and responding to a diverse array of client needs as they arise. But more than anything, Catherine is driven by a strong desire to see other people succeed and the immense personal satisfaction she gets, knowing she has helped put the wheels in motion.

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