In the News

As an active business community participant, Ignite Leadership’s founder and CEO, Catherine Rocheleau, is often featured in the media or recognized for her contributions.


Ignite Leadership  on the set of Worldwide Business  with kathy ireland®

In December 2016, Catherine Rocheleau was interviewed by Kathy Ireland for an up-coming episode of Worldwide 16-11KIWWB_3793_IgniteLeadershipBusiness with kathy ireland® – a Fox Business Network as sponsored prgramming.  This episode will feature how Ignite Leadership assists businesses with team dynamics, communication and leadership.  A Facebook Live video was released on December 1st.  The TV episode will be released in Spring 2017.

Distinctive Women Magazine features Catherine Rocheleau in 2016 – 2017 Issue

2016-10-19-19-11-30 “Activate and achieve.”

If corporate teams are orchestras trying to make music, Catherine Rocheleau is the band leader helping them hit all the right notes.

A leadership expert experienced in working with corporations, governments, the public sector and nonprofits, Catherine also specializes in helping small to medium sized companies’ performance by improving team dynamics. With years of experience in helping companies address internal problems, she has a unique perspective.

“Clients may not know how to get employees engaged and motivated. I can identify the starting point because I see the big picture.”

Using multiple approaches from leadership or team coaching, self-directed training and communications, Catherine guides businesses to greater success by pinpointing critical issues thwarting growth.         View the rest of Catherine’s profile 

Speaker Panelist at Ignite III Conference in Toronto, ON – November 11, 2016

Ignite III Speaker imageCatherine Rocheleau will be speaking at the up-coming Distinctive Women’s IGNITE III Conference in Toronto, ON as part of the Ignite Your Business Panel.  This panel will will help attendees become motivated, invigorated and inspired to take business to the next level! Catherine will join other leading business women including:  Barbara Cartwright, Canadian Federation of Humane Societies, Dr. Agatha Bis, Smiles By Bis, and Colleen O’Connell-Campbell, ScotiaMcLeod.


Actionable Conversations confirms Catherine Rocheleau as a certified Actionable Consulting Partner (ACP).

icon_conversationsAugust 2016  Actionable has over 81 partners in 4 countries and 10 time zones,  Actionable proactively seeks out the very best independent and boutique consultants the learning industry has to offer. They describe their ACP teams as “accomplished, curious, generous and fun—amazing people on an aligned mission to change the world of work.”

Actionable Conversations is a unique and flexible platform that offers organizations of all sizes the ability to drive real change on an individual, team and organizational level, with measurable behaviour change and leader impact.   Catherine Rocheleau and Ignite Leadership are thrilled to add this new training and skill development platform to our menu of services designed to help build better leaders, better teams and amplify learning!


Certified DISC & Motivator Practitioner Designations Achieved with Assessments24x7

October 5, 2016   Catherine Rocheleau became certified in both the DISC and Motivator Assessments. disc-cert-emblem These behaviour assessments are a valuable tool for organizations, leaders and individuals who want to better understand themselves, how they can interact better with others, how to create a stellar team, who will be a good fit for their organization and more.  Learn More


Catherine Rocheleau is a featured author in the International Women’s Leadership Association’s Magazine – September 2016

trust2016-250x333Trust is the Bottom Line for Great Organizations is a feature article in the Trust Issue of the Inspirational Woman Magazine, released in September 2016 by the International Women’s Leadership Association.   Catherine’s article, featured on page 26, is quickly summed up in her closing paragraph, “When you lead by example, be true to yourself and recognize no one is perfect, or has the only answer, and engage others in conversations, rather than just telling others what you want, you will earn trust from others and they will return that trust with performance and engagement. Trust is the bottom line on which great organizations thrive.    Read the entire article


Catherine Rocheleau showcased in the 2015-2016 Distinctive Women Magazine

October 1, 2015   Catherine Rocheleau, Founder & CEO of Ignite Leadership International ® has joined an exclusive network of industry leaders and upper-echelon performers featured in the national DW Cover 2015-16edition of Distinctive Women Magazine.

This national publication and online community showcases exceptional entrepreneurs and outstanding achievers. Leaders in every industry, business, profession and vocation – these are Canada’s Distinctive Women. This community of bold, dynamic and ultra-successful women is coming together, blazing new trails as they move forward, while still giving back to the places they call home. Living their passions and their dreams, they’re inspiring many more to join them!         Catherine’s Profile


Ignite Leadership International® hosts a book launch event for Sustainability Author and Leadership Educator, Steve Schein, PhD – August 10, 2015

Orimage001 (2)egon based author, Steve Schein, shares his findings and insights on the psychology of sustainability leaders and how they are able to undertake transformational change within their organizations.  This event will include great networking with other business leaders, professionals and entrepreneurs.  Pick up a copy of his book “A New Psychology for Sustainability Leadership“.


Catherine Rocheleau will be a guest speaker at the Summer Achievements Award Ceremony for Ashton College – June 2015

As the Guest Speaker for the upcoming 2015 Ashton College Summer Achievements Award ashton college logoCeremony, Catherine Rocheleau has been invited to share her own success story and how practical education will benefit students as they advance in their new careers.


Catherine Rocheleau is selected to speak at the Spark Women’s Leadership Conference in Fort Saint John, BC — May 2015

It is with great honour, we announce Ignite Leadership International’s Founder & CEO, and Award Winning Best SPARK Conference logoSelling Author, Catherine Rocheleau will be leading a breakout session at the Spark Women’s Leadership Conference in Ft. St. John on May 12, 2015.  The session, called “Introverts – Leadership Underdog or Shining Star” will guide participants through three main personality styles, how personality styles impact a person’s leadership style and how tapping into their inner power can enable them to engage, empower, lead change, and be the shining light of their organization.


Catherine Rocheleau to Speak at the Ultimate Women’s Conference in Denver, CO  — January 2015

Ignite Leadership International ™ Founder & CEO, and Award Winning Best Selling Author, Catherine Rocheleau, will be speaking at the upcoming Ultimate UWC headerWomen’s Conference in Denver CO.,  February 6 – 8, 2015.

Catherine will be participating in the VIP Day event, a participant in some coaching sessions with other speakers, and speaking on how you can Add SPARK and Grow with Vision in your business!    Join over 100 other women entrepreneurs to build your network, create phenomenal joint ventures and learn fantastic insights that will start your year off on the right foot!


Ignite Leadership International™ Receives Thank You for supporting Golf Fore Gals  and charity The First Tee of Greater Vancouver YMCA  – September 2014

“I want to personally thank you for your contribution to our tournament on September 20th.  In addition to helping out The First Tee of Greater Vancouver YMCA – your advertisinthefirsttee_logog contribution to Golf Fore Gals allowed for us to be able to hand out the Pace of Play document to every golfer, AND subsidized the printing of the rules cards to include in our passport – which meant more money to our charity.

As you know, this year our charity of choice was The First Tee of Greater Vancouver YMCA – and we raised $2800 for them with special events during the year, and FUNdraising at the tournament.  They tell us this is huge as it is enough to put 30 kids through their program at no charge.  It feels good to give back to an organization that does so much for kids – using golgolf-fore-galsf.

This event was very successful this year – thanks for your willingness tohelp out with advertising and making the event the best it can be.  I appreciate the support you show Golf Fore Gals; we are grateful.”

Diane Fru


Best Selling Author, Catherine Rocheleau, MBA, receives ‘The Quilly Award’ from The National Academy of Best Selling Authors at a Gala Event in Hollywood California.   September 26, 2014.

Quilly Award Recipient - 2014

Best Selling Author, Catherine Rocheleau was presented with a Quilly Award for contributing to “The Winning Way”.  Her contribution featured “3 Attributes to Ignite the Leader Within”.  The Gala event was attended by over 200 other Best Selling Authors including Mark Victor Hansen (author of The Chicken Soup for the Soul series), JW Dicks, Nick Nanton, Peter Diamandis and Lisa Sasevich.

Watch the Gala Video

Press Release:  Leadership Coach Catherine Rocheleau Signs Publishing Deal With CelebrityPress For Book, “The Winning Way”  April 9, 2014

Catherine Rocheleau will team with CelebrityPress, a leading book publishing company, and several of the world’s leading business professionals to release the new book, “The Winning Way.”

North Vancouver, BC – April 9, 2014 – Catherine Rocheleau, Founder and CEO of Ignite Leadership International™, has joined a select group of leading business experts from around the world, along with best-selling author and speaker, Brian Tracy, to co-write the forthcoming book titled, The Winning Way: The World’s Leading Entrepreneurs and Professionals Share How They are Winning in Life and Business and You Can Too! Nick Nanton, Esq. along with business partner, JW Dicks, Esq., the leading agents to Celebrity Experts® worldwide, recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

read more


Ashton College invites Catherine Rocheleau to join Professional Advisory Council (PAC) – April 2014

Catherine Rocheleau has accepted a role as Program Advisor on the Professional Advisory Council for Business, Sales & Marketing and Human Resources at Ashton College.  Ashton College is an accredited educational institution located in downtown Vancouver offering innovative, personalized, and fully comprehensive learning experiences to both domestic and international students.


Burnaby Board of Trade recognizes 2013 Volunteers — January 20142014 Volunteer Recognition


Catherine Rocheleau was recognized for her service over the past year.  Catherine serves on the Membership Committee, is an ACCESS Program Connector and a BBOT Ambassador.


 Catherine Rocheleau Recognized by America’s PremierExperts   — November 2013

AmericasPremierExperts2013 certificate croppedCatherine Rocheleau has been selected to contribute to an up-coming book with Brian Tracy, called “The Winning Way”.  America’s PremierExperts recognized Catherine for her commitment to publishing expert content for the benefit of consumers and journalists.



Ignite Leadership International takes the Pledge for a Sustainable Community — August 2013


What does taking the Pledge mean for your business?

It means demonstrating to the community that your company cares about the environment and wants to reduce its impact. Your commitment can be as simple as turning off the lights, printing double-sided, or composting food waste. Or if you’re already doing something great, tell us about it!  (source:          

  Learn more about our efforts


Business In Vancouver Excellence Series – Leadership     March 2012

Catherine Rocheleau is featured in this prominent Vancouver, B.C. publication.

Catherine Rocheleau serves as a Burnaby Board of Trade Ambassador

“BBOT Ambassadors generously volunteer their time and expertise to help members connect and network. Their dedication is helping us build a vibrant business community.”

bbot_logo  2010, 2011, 2012, 2013, 2014, 2015, 2016



“Smart Women Live Their Why” book becomes an Amazon #1 Best Seller (Business Consulting)  — September 2011

 featuring….     ”Become the Leader of Your Change”  (Chapter 54)  written by Catherine RocheleauLiveTheirWhy300

This anthology is written by 55 amazing women entrepreneurs worldwide.  Each author shares how and why their passion has fueled their entrepreneurial endeavours.  Each chapter is thought-provoking and offers insightful business and personal development tips, ideas and more!



Let us help you navigate the unique set of challenges you face in your business. Contact us today to explore how we may be able to help you, your business, your career or your team!

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