Book of the Month – April 2012

The Book of the Month for April is Guy Kawasaki’s latest… Enchantment: The Art of Changing Hearts, Minds, and Actions.  This book is a good choice if you are looking to improve your customer experience in the technology age.  Enchantment focuses on how you can transform relationships in a positive way (not in a manipulative way).  What can you do to make yourself unique and offer value to your customers?  How do you overcome resistance?

Mr. Kawasaki has written this book in a light-hearted format and he integrates a heart-centred approach.

“Guy’s book captures the importance – and the art – of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”
-Sir Richard Branson, Founder of the Virgin Group

 

You can implement his suggestions as you read the book… I look forward to making more changes in my company too.

Please share your thought and results of any changes you have made.

About Catherine Rocheleau

Catherine Rocheleau is the Founder & CEO, Ignite Leadership International TM Every great leader is focused on a vision, engages others with this vision and communicates it clearly. Are you facing obstacles, lacking focus, know you can achieve more? Catherine Rocheleau, Founder and CEO of Ignite Leadership International works with business professionals to face their challenges, drill down to identify what is holding them back and create strategies for leadership development and change. Catherine is a proven visionary and progressive executive with more than 15 years of leadership and organizational change experience. As a professional, business owner and former non-profit executive Catherine focuses on both the head and heart aspects of business. Her dedication to client success, her experience, insights and SPARK System will ignite your solutions for sustainable results.
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