Hello!

My name is Catherine Rocheleau.  I am the Founder and CEO of Ignite Leadership International ^TM.  As a leadership and change strategist, I embrace the challenges that leadership and change offer, and my goal is to provide added value as you navigate the changes and business results you envision.

More About Me

I am no stranger to leadership and change.  It has been an integral part of my career, and my life as far back as I can remember.  Looking back, I was a class leader in school, worked supervisory and management positions while in University, and I was a Faculty Rep for the student union board.  I was an early adopter of new technologies like microwaves (yes, you read that right), computers, the internet and eventually social media.

I began my career as a Registered Dietitian, working primarily in Food Service Management. What I soon learned about myself, if I could find a more efficient, more effective or productive way to get the same results, I would implement changes.  I set my sights on improving employee morale, providing great customer satisfaction, reducing costs or increasing revenues.  Working with a team has always been an important underpinning of the success I have helped achieve.  I’ve been fortunate to work with some amazing teams!

After moving jobs several times, I came to one huge conclusion.  I thrived in challenging situations.  I loved identifying gaps and finding the right solutions.  Planning the changes and then implementing them to achieve efficiencies and improvements pulled me into new directions.  This realization transitioned my career into entrepreneurship and consulting over 20 years ago.

I completed a Masters of Business Administration in Managerial Leadership and added a Graduate Diploma in Project Management, a Certificate to become an Organizational Change Professional and later completed certifications as an Executive Coach, Business Coach and Master Certified Coach Trainer.

I have made my home in beautiful North Vancouver, B.C.  where I get to enjoy the water, mountains, forest and city every day.  Outside of work I enjoy golfing, spending time with family and friends and a glass of red wine.  I am a great sports fan, cheering for the B.C. Lions football team, the Vancouver Canucks and Vancouver Giants hockey teams and always the Canadian teams in world and Olympic competitions!

 How can I help You?

Leadership involves seeing the big picture without losing sight of the day to day operations.  Leadership also involves embracing risk, change, and the unknown while moving an idea, a team, a project or business forward to a pre-determined outcome.  These outcomes may include:

• greater efficiencies,
• improved productivity,
• effective communication,
• strong teamwork,
• increased revenues or
• business growth.

My approach utilizes a variety of methodologies including coaching, consulting, project management, strategic planning or training.   Let’s connect to determine how I may help you!

Examples of Results You Could Achieve

I worked with the Board of Directors of a small but well-established charity.  The goal of the Society was to expand their programming and increase revenues so they could better accomplish their mission and vision.  In 18 months, program staff were increased by 400% so they could more effectively deliver existing and new programs.  Even more exciting was the 700% increase in revenues which allowed them to better fulfill their vision and mission.

A small business owner wanted to reposition a line of products that were available to a local market.  The goal was to establish a new brand, expand the customer base locally and nationally and offer the product in more retail locations and on the internet.  One new product was launched early to capitalize on a short-fall by a competitor – leading to instant cash flow.  I helped guide this process and identify future opportunities with an increase in sales of 30%, before national expansion.  What would a 30% increase in sales mean to you?

A medium sized organization faced communication and implementation challenges.  There were definite divisions between departments and different positions.  The implementation of a daily “huddle” brought the entire team together, focused the team on high priority items each day and increased collaboration, productivity and outcomes.  Staff say the “huddle” gives them ‘a voice’, and has improved working conditions and morale.  The team that communicates together works better.

Next Steps…

Are you ready to make changes in your business? Is it time to grow?  Gain internal efficiencies?  Build a strong team?

My SPARK framework underpins our work together.  We focus on your vision, examine challenges and opportunities and create an action plan that will drive your desired results!

To get started, let’s connect for a Complimentary Exploration Session.  In this 40 minute session, we will review your current challenges and how I can help you overcome them.   To book your session, contact me today!